MongoDB Selects Hive9 to Measure Marketing Performance

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Hive9 Dashboards and Analytics Provide Real-time Visibility into Marketing Effectiveness

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“With Hive9, we don’t have to wait until the quarter has ended to see what’s working. We can use Hive9 in real-time to make better decisions about how to shift budget from low-performing to high-performing campaigns,” said Meagen Eisenberg, MongoDB’s CMO.

Hive9, the marketing performance management company, announced today that MongoDB, the database for giant ideas, has chosen Hive9 to measure marketing performance at MongoDB. Hive9 helps B2B marketing leaders measure, predict and improve the impact of marketing. MongoDB relies on Hive9’s real-time performance dashboards to show return on marketing spend, campaign performance, and funnel analytics.

“With Hive9, we don’t have to wait until the quarter has ended to see what’s working. We can use Hive9 in real-time to make better decisions about how to shift budget from low-performing to high-performing campaigns,” said Meagen Eisenberg, MongoDB’s CMO. “We can stop the slow, manual process of exporting multiple reports from SFDC and other systems, aggregating them, applying formulas, making pivot tables, and so on. We are also looking forward to using Hive9 to get real-time budget visibility.”

“We are excited to be working with MongoDB and Meagen Eisenberg, who is a visionary technology CMO. MongoDB decided to take advantage of our B2B marketing expertise, pre-built CRM and marketing automation connectors, and ability to build real-time dashboards in a week. Now MongoDB’s marketing team can spend time making better decisions instead of corralling data,” said Darin Hicks, Hive9’s CEO.

Hive9 was recently named a 2015 Cool Vendor by Gartner. The integrated solution consists of three modules:
Plan: Get one view of all marketing plans and budgets
Measure: Measure what matters to get real-time visibility into performance
Optimize: Clearly see your customer's journey

Learn more about world-class CMO dashboards: Register for a September 30 Hive9 webinar featuring SiriusDecisions analyst Craig Moore.

Avoiding Random Acts of Measurement – Using the SiriusDecisions Aligned Measurement Framework to Implement a CMO Dashboard.

About Hive9
Hive9 is the marketing performance management company. B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience, and measure what matters to get real-time visibility that drives action and results. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9 predicts and improves the impact of marketing and provides always-on intelligence with connections to leading CRM, marketing automation, finance, and project management systems.  Hive9 customers include Zebra Technologies, TD Ameritrade, and Sage Software, and the company is based in Austin, Texas.  To learn more, visit http://www.hive9.com or follow @hivenine on twitter.

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