Online Qualitative Marketing Research Technology Showcased at QRCA Consumer Insights Conference

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Online qualitative research technology is quickly changing how consumer research is getting done. Online qualitative research tools such as Aha!, the next generation online consumer research platform, are going beyond traditional focus groups allowing marketing researchers to engage consumers at a deeper level through a series of interactive social and mobile-friendly activities.

The next generation of online qual technology is advancing how marketing researchers create strategic consumer studies and develop deeper consumer insights.

Aha!, the next generation online consumer research platform, will be featured at the Qualitative Research Consultants Association (QRCA) Annual Conference in Orlando, Florida on October 7-9, 2015. Over 500 members from the consumer research industry will be attending.

“We are excited to be attending and showcasing Aha! at the QRCA Conference this year,” said Ray Fischer, CEO of Aha! “This gives us a unique opportunity to demonstrate how easy our technology makes it for marketing researchers and consultants to create engaging online consumer or B2B studies at a fraction of the cost of traditional research studies.”

The comprehensive suite of strategic online qual tools features social and mobile-friendly activities including; storytelling, collage building, and community tools such as pinboards, social feeds, wishing walls, and bulletin boards.

The latest version of Aha’s collage builder goes beyond traditional collage tools by adding the ability to use it as a concept “mark-up” tool as well.

“The collage tool is truly unique in its ability to allow drag-and-drop image selection—along with the addition of words and phrases—to the canvas. This is not only perfect for projective and symbolic exercises, but also has shown great promise as a whiteboard for respondents to share images from their lives and annotate them with descriptive phrases,” said Fischer.

Aha’s drag-and-drop technology also makes it simple to set up studies quickly. And the user-friendly dashboard navigation and analytics tools are state-of-the-art. Aha! is backed by experienced training and support from researchers who know how to use the technology to maximize the learning.

To learn more about Aha! or view the demo video, visit You can read Ray Fischer's latest article, Top 5 Emerging Trends for Online Qual Trends, at

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Ray Fischer
since: 04/2014
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