The Digital Ad Innovation Summit is the most exclusive gathering of business executives leading digital ad initiatives
(PRWEB) September 29, 2015
The digital world is growing; advertising opportunities are limitless. The tools available today allow advertisers to target the right audience and greatly increase ROI. Key themes for the upcoming summit include data-decision making, multi-channel platforms, social advertising and personalization.
Advertising is not a new topic. But digital advertising has only just come to fruition. With online becoming more and more targeted, segmented and personalized, the digital advertising space is moving onwards and upwards. Video advertising is one area receiving increased investment, and Vice President of Insight & Innovation at Discovery Communications is set to discuss just that with his presentation on ‘Where is Digital Advertising Heading?’ Todd Richards looks at where the industry is moving and how people are innovating to make this function work & optimize new technology.
As well as increasing audience and brand awareness, digital advertising poses a great revenue stream for media companies hosting the ad space. Mashable’s Chief Revenue Officer, Seth Rogin, is set to chronicle how the company has been able to create ad tech in-house in order to better serve its brand partners and overall community. These products matched with Mashable’s continued creativity and experimentation on new & emerging platforms have come together to form the foundation for a long lasting and diversified revenue portfolio.
‘The Digital Ad Innovation Summit is the most exclusive gathering of business executives leading digital ad initiatives,’ explains conference organizer, Nathan Meyer. ‘This unique summit gathers specialized digital leaders in a discussion-led format over two days of learning & networking.’
For more information on the Digital Ad Innovation Summit, coming up in Chicago, check out the website here: http://theinnovationenterprise.com/summits/digital-ad-innovation-summit-chicago
Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars