Movable Ink’s London Office Triples UK Revenue

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Regional Team of Email Experts Supports more than 50 Clients

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Movable Ink is much more than a toolkit that keeps us relevant, it’s our secret weapon. It helps us solve business problems quickly, answer questions, add insight, and, most importantly, it saves us time.

Movable Ink, the contextual experience engine for innovative email marketers, today announced its U.K. revenues have tripled in the last year. To accommodate a growing demand by U.K. brands for solutions that breathe new life into email marketing, optimise workflow, and boost ROI, Movable Ink opened its London office in 2014.

“In 2010, we set out to fundamentally change email marketing with contextual experiences, and today, our vision is international,” said Matthew Potter, Vice President of U.K. and EMEA. “These key regions are a strength to Movable Ink’s business, and a focus for growth and investment in the future. The U.K. market has unique characteristics and challenges, so it was important for us to not only open an office but assemble a core team of email experts from regional brands and agencies.”

More than 300 leading brands worldwide use Movable Ink’s end-to-end contextual marketing engine to automate, optimise, and personalise email campaigns that drive online and offline sales. Well aligned with its overall company momentum, Movable Ink continues to accelerate growth with more than 50 total clients across retail, travel, nonprofit and financial services in the U.K.

With robust and thriving U.K. eCommerce and retail markets, Movable Ink has established a strong foothold in these verticals with household names such as Boden, ASOS, Tesco, River Island, Shop Direct, M&Co and House of Fraser.

“Movable Ink is much more than a toolkit that keeps us relevant, it’s our secret weapon,” said Lawrence Tatlock, Email Marketing Manager for Boden, a leading U.K.-based retailer. “It helps us solve business problems quickly, answer questions, add insight, and, most importantly, it saves us time. It’s great to know that we’re at the forefront of email technology and that the Movable Ink team is on hand to help us use the tool in new and exciting ways.”

At the upcoming London eCommerce Expo, Matthew Potter from Movable Ink and Lawrence Tatlock from Boden will share proven best practices and highlight how brands can use contextual marketing to re-engage with lapsed high-value customers. Their presentation will take place in the Digital Marketing Theatre at 1:45 p.m. on Wednesday, September 30. Attendees can also stop by booth 80 to learn more about Movable Ink.

For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual customer. More than 300 innovative brands including ASOS, Shop Direct, Auto Trader UK, and Tesco use Movable Ink to Market in the Moment and optimise their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. To learn more about Movable Ink, visit movableink.com or reach out to us directly at contact(at)movableink.com.

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Peter Moran
Indicate Media
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