Livemercial Announces Three New Executive Hires In Northwest Indiana

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Management Team Expanded to Support Rapid Growth in Mobile Technologies and Growing Demand for Livemercial Live Seminar Platform In Northwest Indiana., the pioneer in online direct response marketing and live event marketing, today announced recent additions to the company’s executive team to meet the needs of their growing workforce and expanding client base in Northwest Indiana. Chris Bake was appointed to Chief Technology Officer and Laurie Anne Bariola was named Chief of Client Operations. In addition, a new Chief Operating Officer position was created, but no official name is being announced for the position yet.

“We’re thrilled to welcome Chris and Laurie aboard during this exciting period of new growth for the company,” says Johnny Mathis, Livemercial CEO. “Their respective experience working and building high-performance cultures and scalable customer-centric organizations will help support Livemercial’s infrastructure as we rapidly expand.”

Bake will focus on creating new platforms for mobile technologies and lead the company’s forward thinking in a mobile first type of approach. “I’ve worked with Livemercial for 10 years, and I am excited to be on the forefront of this new innovation. I’ve been a part of Livemercial’s proprietary technology that has turned many people into over night millionaires.”

Leading the company’s customer relations team, Bariola will ensure Livemercial’s new and existing clients receive the highest quality of service. “When I think of Livemercial, this quote always come to mind. “You can have everything in life you want if you will just help enough other people get what they want. - Zig ziglar” Our passions for promoting innovators and dreamers makes sense as the next stage in my life. My passion has always been to help people achieve their dreams and I can’t think of a better way to fulfill my dream and utilize my talents than with Livemercial.”

Laurie has been working on e-courses and programs to help start-ups. She graduated from Belhaven University with a degree in communication and business management. Coined “The Idea Girl”, Laurie has mentored and promoted many entrepreneurs.

About Livemercial - Livemercial is a pioneer in online direct response marketing, or “infomercials.” Using its advanced online technology Livemercial has generated over a billion dollars in online sales by making it easier to put products in people’s hands with its simple intuitive ordering process. In addition to its advanced ordering technologies, Livemercial has developed an extensive internal media technology that matches products and services to potential buyers. Livemercial sold more than $44 million worth of products online in 2001, the first year Livemercial was incorporated. Since then, Livemercial has marketed more than 3,000 brands, and delivered more than $1 billion in online sales by the end of 2008. In 2007 Livemercial created a separate division to solely focus on lead generation and helping the live seminar industry fill rooms with potential customers. In 2009 Livemercial was an Inc 5000 company, with offices throughout the United States and Europe.

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Brandy Aspen
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