Cloud4Wi and Enforta Celebrate Successful Partnership

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Russia’s largest fixed wireless operator delivers managed Wi-Fi services offering powerful marketing tools and insights into shoppers’ behaviors

Cloud4Wi today announced the deployment of more than 1000 Wi-Fi hotspots, serving more than 350 businesses in Russia thanks to its successful partnership with Enforta, Russia’s largest fixed wireless operator. Cloud4Wi and Enforta will be presenting a case study of their partnership at the Wi-Fi Global Congress in San Jose (CA) on October 12-15, 2015. The presentation will take place on October 15 at 5:30 pm in the Main Theatre during the Congress Stream “Wi-Fi Monetization”.

“Cloud4Wi helps managed service providers create new revenue streams. Enhanced Guest Wi-Fi enables them to find new customers and serve existing customers in new ways” said Andrea Calcagno, CEO and Co-Founder of Cloud4Wi. “We are pleased that Enforta has chosen Cloud4Wi to seize the huge business opportunity offered by the Wi-Fi in Russia. We believe this long-lasting and productive partnership will bring great business results for both”.

Since 2014, Enforta has deployed about nearly 1,100 Wi-Fi hotspots, serving more than 350 enterprise customers, including Ikea, Burger King and Lukoil. They seek to increase the number of hotspots to more than 15,000 by 2017.

“Cloud4Wi is the most interesting platform we have seen,” Victor Ratnikov, CEO of Enforta said. “It offers our customers powerful marketing tools and valuable in-store analytics enabling them to act upon shoppers’ purchase path. At the same time, the platform provides us with the maximum flexibility and scalability in managing Wi-Fi services.”

Cloud4Wi is an innovative cloud platform that enhances Guest Wi-Fi at venues (retail stores, restaurants and shopping malls among other places). Using Cloud4Wi, Enforta customers collect shoppers demographic and behavioral data, gathered anonymously or associated with specific named customers. This information enables Enforta customers to deliver shoppers with personalized marketing messages before, during and after a shopping experience. Plus, the Cloud4Wi platform allows Enforta customers to spread their brand on social media networks. Users can easily Like, post, check-in and follow the business providing Wi-Fi on social media in just a few clicks.


Editors’ Note: Cloud4Wi can be found at Booth #4 at WGC 2015. Andrea Calcagno, CEO of Cloud4Wi, is available for interviews, in-person or by telephone, during the conference. Please contact Cloud4Wi (above) to make arrangements.

About Cloud4Wi
Cloud4Wi revolutionizes Guest Wi-Fi at retail stores, restaurants, shopping malls and other venues. Using our suite of products, businesses can offer enriched Guest Wi-Fi that provides valuable insights into customers and engage with them in real-time. Using our comprehensive SDK and open API, businesses can build robust applications and integrate our products into external business systems. This allows them to provide customers with an unmatched digital experience. Cloud4Wi serves more than 1,000 businesses and 15,000 locations in more than 80 countries. Distributed through our partners, major brands using Cloud4Wi’s products include Clarks Shoes, Ermenegildo Zegna, Armani, Prada, Burger King, Aliansce, Ferrovie dello Stato Italiane, Enforta, Telecom Italia and other leaders in customer engagement and analytics. Based in San Francisco, Cloud4Wi has offices in London, Paris, Milan, Pisa, Singapore and Bogota. For more information, please visit

About Enforta
Enforta is a national service provider, leading the largest Russian telecommunications companies servicing the B2B segment with over 53,000 existing enterprise customers and annual revenue growth exceeding the industry. Based on a decade of experience in the corporate segment, Enforta aligns its business processes to meet the needs if its customers. The company confidently guarantees a high quality of service and business service-levels. Operatingits own telecommunications network in 442 settlements across 69 regions of Russia, as well as satellite access services, Enforta's clients receive services from a single operator to the entire territory of the Russian Federation.

Elena Briola, CMO
Tel: +1 415-852-3900

David Coursey, Platform Evangelist
Tel: +1 209-740-7515

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