Bibliomotion Releases New Edition of 'The Joy of Strategy' by Allison Rimm, Now in Paperback

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Bibliomotion, Inc. is thrilled to announce the release of 'The Joy of Strategy' (paperback edition) by Allison Rimm

Joy of Strategy
Just as a business requires a mission and a plan, so does a joyful and fulfilling life.

Bibliomotion, Inc. is thrilled to announce the release of the paperback edition of The Joy of Strategy: A Business Plan for Life by Allison Rimm (September 29, 2015).


The joy of a life well lived – our work well done, our cherished ones well loved, and our potential realized. Isn’t that what we’re all after? But soul-satisfying success doesn’t just happen. Just as a business requires a mission and a plan, so does a joyful and fulfilling life. Successful companies don’t leave their business results to chance and you don’t have to leave your dreams to chance. Whether you want to be an effective leader, start something new, or just make it home for dinner by six, author, consultant and executive coach Allison Rimm provides a structured, step-by-step program to create a business plan for your life.

It’s Allison Rimm’s mission to help others transform their skills and aspirations into a fulfilling life. In THE JOY OF STRATEGY: A Business Plan for Life (Bibliomotion, Inc. paperback; September 29, 2015), Rimm imparts an 8-Step Strategic Planning Program that merges conventional business techniques with unconventional wisdom and a good dose of humor.

“In its simplest form, strategic planning is the process of identifying what is most important to you, defining success, setting goals, and developing the approach that is most likely to achieve them,” says Rimm. “But for the strategic plan to be truly meaningful, it must contain the goal of achieving fulfillment and joy – both in and outside of the workplace.”

Rimm’s specialized program is derived from over fifteen years’ worth of experience as the former Senior Vice President of Strategic Planning and Information Management at Massachusetts General Hospital. It was here, amidst a rapidly changing healthcare industry, that Rimm’s soul-meets-strategy method first helped guide this complex organization through the process of identifying ways to thrive in the evolving environment. In the process, she fostered a company-wide devotion to achieving outstanding results that continues throughout the hospital today.

In THE JOY OF STRATEGY, Rimm drives home the importance of pursuing life goals and dreams. Keeping strategic soul-searching structured and simple, her 8-Step Strategic Planning Program calls on approaching one’s own life as a business, ultimately addressing readers’ particular needs in order to assemble a custom toolbox for achieving their goals.

1.    Mission: Find Your Purpose
2.    Vision: Imagine the Sweet Smell (Sound, Look, and Feel) of Success
3.    Name Your Critical Success Factors: What You Need to Succeed
4.    Find Your Sweet SWOT (Strengths, Weaknesses, Opportunities, and Threats)
5.    Set Goals: What You Need to Do to Get the Results You Desire
6.    Perform a Time and Emotion Study
7.    Select Successful Strategies
8.    Get Going! Your Simplementation Plan

Weaving proven practices with stories of success, including her own at Massachusetts General Hospital, a pair of artists who started a non-profit that provides art therapy for kids touched by cancer, and a disillusioned executive who left the soul-sapping corporate world to become an artisanal chocolatier, among others, Allison Rimm guides readers through the process of realizing their life’s potential. With warmth, wit, and wisdom, Rimm presents an organized path to self-discovery in THE JOY OF STRATEGY.


Allison Rimm is a best-selling author, consultant, coach, and strategic planning expert who inspires individuals and organizational leaders to create breathtaking visions and plans to make them come to life. She is the former Senior Vice President of Strategic Planning and Information Management at Massachusetts General Hospital, a multi-billion dollar hospital renowned for excellence and innovation. Now at the helm of Allison Rimm & Associates, Allison engages the hearts and minds of her clients to drive performance and create teams joyfully committed to their collective missions.

Allison is the author of The Joy of Strategy: A Business Plan for Life and a regular contributor to Harvard Business Review.

A sought-after speaker, Allison presents on topics related to leadership development, personal and professional strategic planning, and personal branding. She has merged her passion for teaching and mentoring with her extensive executive expertise to create the Business of Life™ workshop series where she sets participants on an organized path of self-discovery. Participants leave her programs with a sense of direction and balance, ready to move forward with confidence, focus and optimism.


"In her first book, Rimm helps the reader break free from inertia by choosing a mission that encompasses his or her interests and talents, envisioning what success is going to look like, getting past roadblocks, analyzing strengths and weaknesses, and making the most of our most precious commodity: time. ... While the subject matter is not new, the book makes change seem truly achievable. Readers who feel stuck in their lives will find Rimm's optimism infectious.." -Publisher's Weekly

"This is a fantastic guide to living: well-conceived, beautifully written, filled with wonderful, real-life examples and inspiring messages. Rimm infuses the book with the credo for her own life – to laugh loudly, love deeply, and nourish all with food for thought. The Joy of Strategy is truly balm for the soul." —Suzanne Bates, CEO of Bates Communications, Inc., best-selling author of Speak Like a CEO: Secrets for Commanding Attention and Getting Results

"One of academia's greatest challenges is mastering the essential art of mentoring. The Joy of Strategy not only provides the insight and tools to nurture the extraordinary talents of our young professionals; it demonstrates for mentors how best to mentor. This book should be required reading for organizations that want to reach their full potential." —Gary Gottlieb, MD, MBA, president and CEO, Partners HealthCare

"I’ve had the privilege of seeing Allison Rimm in action. She conveys the why for personal strategy development and then the how in a very understandable and effective manner. This book is a must-read for anyone who would like to help improve their individual effectiveness in both work and personal aspects of their life." —James I. Cash, James E. Robison Professor of Business Administration, Emeritus, Harvard Business School

"This is a wonderful and practical book based on the simple premise that work is only part of our life and that work and life should–make that must–be joyful. You'll find the book loaded with strategies on how to achieve this joy." —Lawrence Fish, chairman of Houghton Mifflin Harcourt Corporation

"Having a background in strategic planning, I approached the book with much skepticism, but I became engaged within the first few pages and ultimately became convinced of the importance of having a personal strategic plan. The author’s stories and subtle humor bring to life her approach to strategy and make the book a joy to read. Her ideas are enlightening and well-grounded in practice. Her promise of being able 'to focus on what matters most and to spend your time and talent where it can make a meaningful difference' is a compelling reason to undertake a personal strategy development process. In fact, I began to put into practice some of the ideas as soon as I put the book down." —Raymond V. Gilmartin, former chairman, president, and CEO of Merck and adjunct professor at Harvard Business School

"Inspirational leaders know that their primary role is to create and sustain a healthy work environment. This timely book shows readers how to employ the business tools and life lessons Rimm provides to be the leaders of their own balanced and fulfilling lives. She has generously shared her experience, knowledge, and skill, including rich examples of the results people have achieved by putting her techniques into practice. Her work exemplifies leadership at its best. This helpful book provides a wealth of strategies that will help everyone from emerging leaders to seasoned veterans be more effective managing themselves and others." —Jeanette Ives Erickson, DNP, RN, FAAN, SVP for Patient Care and Chief Nurse at Massachusetts General Hospital and co-author of Fostering Nurse-Led Care: Professional Practice for the Bedside Leader

"Blending a delicious mixture of classic strategic planning techniques, time management tools, and unique life planning exercises, Allison Rimm's The Joy of Strategy offers a fresh and compelling method to help people facing a life transition, looking to achieve an ambitious goal, or just stuck in their careers. The special added ingredient comes from an emphasis on seizing joy and happiness along the way. Allison brings her ideas to life with compelling vignettes from her extensive practice, making The Joy of Strategy a very authentic and practical guide for a diverse audience. This book will change people's lives!" —Celia R. Brown, EVP, group human resources director, Willis Group, LTD


Bibliomotion is a book publishing house designed for the new publishing landscape. While many publishers work to retrofit old processes for new realities, Bibliomotion was founded by book-industry veterans who believe the best approach is a fresh one – one that focuses on empowering authors and serving readers above all else. Moving away from the top-down model that has dominated the publishing process for years, we give each member of the team – including the author – a seat at the table from the very beginning and in doing so, work side-by-side to launch and sell the best content possible, making it available in a variety of forms.

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