PM360 Magazine Announces Winners of 2015 Trailblazer Awards

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Best of the Best in Healthcare Marketing Honored at Gala Event

PM360, a leading health marketing industry trade magazine, recognized the best innovators in the pharmaceutical and medical device industries with their annual Trailblazer Awards Gala on Friday, September 25, 2015—each of whom braved the incredible bustle of the papal visit and the UN General Assembly in NYC the day of the gala. The honors, bestowed at a gala banquet at Gotham Hall in Manhattan, are given to outstanding companies, marketers, brand managers and cutting edge initiatives.

Gotham Hall was filled with the industry’s best and brightest in their sharpest tuxes and most beautiful gowns. Attendees laughed the night away thanks to host Emmy-award winning actress, comedian and writer Judy Gold. And, in addition to winning a few awards, attendees also danced and partied into the wee hours of the morning.

“This year’s winners represent the true trailblazers of the industry today who understand what their work means to others,” says Anna Stashower, CEO and Publisher of PM360. “They are dedicated to finding new and better ways to help physicians, patients and caregivers by arming them with the treatments, information and programs they need to improve outcomes. We are proud to recognize these companies and individuals and give them a much deserved opportunity to celebrate their accomplishments.”

As always, the awards honor the pharma and medical device marketers and companies whose work over the past year best exemplified the forward thinking our industry needs. This was also the first year PM360 honored both Gold and Silver winners in the Company of the Year categories. The Pharmaceutical or Biotech Company of the Year Gold Winner went to Pfizer while Astellas Pharma US took home Silver. Entrepreneur Leerom Segal, who co-founded Klick at age 17, was named the Trailblazer Marketer of the Year for his consistent ability to revolutionize how the industry operates. This year’s PM360 Lifetime Achievement Award went to Timothy G. Rothwell, Former Chairman, President and CEO of Sanofi US and current Chairman Emeritus of the Pheo-Para Alliance, a not-for-profit organization. Presenting his award was long-time friend and former Lifetime Achievement winner Fred Hassan, Partner and Managing Director, Warburg Pincus and a member of the Amgen Board of Directors.

“Tim Rothwell, an industry icon, is beloved by all who have worked with him, in part because of the depth of caring he bestows on each and every one of his colleagues,” explains Stashower. “He is continuing to push the industry forward with his work at the Pheo-Para Alliance and their search for treatments for pheochromocytoma and paraganglioma.”

Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. Winning entries were judged based on different criteria for each major category including Company of Year (innovation, talent development and social responsibility), Brand Champions (innovation, leadership, communication, analytical and organizational skills) and Initiatives (content, format, success in reaching targeted audience and overall quality).

Each distinguished themselves in their ability to stand out in the complex healthcare environment. Additionally, the Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking and transformative marketing ideas and actions in the industry. PM360 will publish profiles of this year’s Trailblazer winners in its October issue. This year’s PM360 Trailblazer winners include:

LIFETIME ACHIEVEMENT AWARD RECIPIENT
Timothy G. Rothwell, former Chairman, President and CEO of Sanofi US and current Chairman Emeritus of the Pheo-Para Alliance, a not-for-profit organization

MARKETER OF THE YEAR
Leerom Segal, CEO & Co-founder, Klick Inc.

PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Silver Winner
Astellas Pharma US

PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Gold Winner
Pfizer

MEDICAL DEVICE COMPANY OF THE YEAR: Silver Winner
Abbott

MEDICAL DEVICE COMPANY OF THE YEAR: Gold Winner
St. Jude Medical

SPECIALTY PHARMA COMPANY OF THE YEAR Silver Winner
Jazz Pharmaceuticals

SPECIALTY PHARMA COMPANY OF THE YEAR: Gold Winner
Valeant Pharmaceuticals

ADVERTISING AGENCY OF THE YEAR: Silver Winner
Fingerpaint

ADVERTISING AGENCY OF THE YEAR: Gold Winner
The Bloc

SUPPLIER/VENDOR OF THE YEAR: Silver Winner
Skipta

SUPPLIER/VENDOR OF THE YEAR: Gold Winner
CMI/Compas

BRAND CHAMPION AWARD WINNERS
Autoimmune: Emily J. Rose, Sr. Channel Planning Manager, HUMIRA, AbbVie
Cardiology: Paula H. Palmer, Senior Associate Director, Boehringer Ingelheim
Central Nervous System: Susan Mahoney, Associate Director, CNS Marketing, Sunovion Pharmaceuticals, Inc.
Dermatology: Debra D’Amico, Associate Director Dermatology Marketing, Novartis Pharmaceuticals Corporation
Diabetes/Metabolic Disorders: Janie Wang, Associate Director, Diabetes Franchise, Merck & Co., Inc.
Gastrointestinal: Rich Appiah, Group Product Director, Immunology Marketing, Janssen Biotech
Hematology/Oncology: Fatima Scipione, Associate Director, Nurse and Patient Marketing, Takeda Oncology
Infectious Diseases: Christopher Connolly, Professional Promotion Lead, Gram-positive Antibiotic Franchise, Cubist Pharmaceuticals
Innovation: TIE: Lars Merk, Marketing Director Diabetes, AstraZeneca Pharmaceuticals and Brad Updegrove, Sr. Procurement Manager, Janssen
Managed Markets: Peter Grossman, Market Access Brand Director, AstraZeneca Pharmaceuticals
Medical Device/Diagnostics: Colleen Reinhart, Director Marketing - Patient & Therapy Awareness, Edwards Lifesciences
Men’s Health: Amelia C. Irvine, Director, Business Analytics & Insights, Pfizer
Ophthalmology: Wes Paterson, Sr. Brand Manager, Multifocal Contact Lenses, Alcon, a Novartis Company
Pain/Inflammation: Chris Johnson, Marketing Director, Movantik, AstraZeneca Pharmaceuticals
Rare Diseases: Jeanine Gallagher, Senior Product Manager, Hospital Marketing, Astellas Pharma US, Inc.
Respiratory: Jared Kurtz, Associate Director Respiratory Marketing, Boehringer Ingelheim
Women’s Health: Matthew Barry, Associate Director, Urology Marketing, Astellas Pharma US, Inc

INITIATIVE WINNERS
APP/DIGITAL SOLUTION OR SUITE
Procrit Health View App (Janssen Products, LP, Sudler & Hennessey)

CONSUMER WEBSITE/ONLINE INITIATIVE
Life Unscripted (Lifescript)

DIRECT-TO-CONSUMER CAMPAIGN
VIAGRA Campaign (Pfizer, BBDO, RAPP)

DIRECT-TO-PATIENT CAMPAIGN
Kineret NOMID Direct-to-Patient Campaign (Swedish Orphan Biovitrum AB, The Bloc)

EMR/EHR PROGRAM
PDR Prescriber-Patient Encounters of the EMR Kind (PDR, LLC)

HCP EDUCATION
The EPI Challenge Sales Aid (AbbVie, Intouch Solutions)

INTERACTIVE MARKETING PROGRAM
Sunovion Answers: LATUDA eCRM (Sunovion, MRM//McCann)

PATIENT/CONSUMER EDUCATION
Act on Red Campaign (Galderma, Ogilvy Healthworld)

PERSISTENCE/ADHERENCE PROGRAM
MS LifeLines Ambassador Program (EMD Serono, Pfizer Inc., Snow Companies)

POINT OF CARE
SEROQUEL XR 14-day Sample Kit for Bipolar Depression (AstraZeneca)

PRODUCT LAUNCH
Otezla, The Billboard Campaign (Celgene, PALIO)

PROFESSIONAL CAMPAIGN
Symbicort “Rev the Fev” Campaign (AstraZeneca, AbelsonTaylor)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE
Battling Resistance Campaign (Merck/Cubist, Dudnyk)

SALES AID
Oxistat Sales Aid (PharmaDerm, Natrel)

SELF-PROMOTION
Klick MUSE (Klick Inc.)

SOCIAL MEDIA CAMPAIGN
Free Killer Tan (Mollie’s Fund, Area 23)

UNBRANDED CAMPAIGN
CREON Solutions at the Shelf Program (AbbVie, Rx EDGE Pharmacy Networks, Digitas Health)

VIDEO/TV CAMPAIGN
Amitiza Commercial (Takeda Pharmaceuticals, AbelsonTaylor)

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About PM360

PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards.

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Michael Francoeur
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