Gross Commission Income Tied Directly to Agents’ Use of Professional Photography

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REAL Trends & Virtuance Publish Research Showing Clear Link Between Quality Photography & Agent Income

Real estate agents using professional photography make double the average Gross Commission Income (GCI) compared to agents who don't.

Real estate agents using professional photography make double the average Gross Commission Income (GCI) compared to agents who don't. That’s a key finding in new research published by REAL Trends and Virtuance.

Buyers are increasingly turning to online photography as the first step in the process of purchasing property. It’s not enough anymore to simply put a sign in the front yard or raw data into the MLS. To compete with even an average listing agent, you have to create a story that compels buyers to take the next step. That story most often begins with a picture.

The white paper titled Invest A Little, Make A Lot is available for download here. It features:

  •     The science behind adjusting image aesthetics to affect better outcomes for days on market and list price to sales price ratios, as well as impact on both buyer and seller engagement
  •     Increased importance of brand image for real estate companies
  •     And the impact of quality photography on an agent’s short-term and long-term income

REAL Trends, in partnership with Virtuance, surveyed hundreds of top-producing real estate professionals across the country to find out how real estate brokerages and agents use professional photography in their businesses.

“This research illustrates clearly why agents choose to invest in professional photography,” says Jeff Corn, Virtuance’s co-founder and CEO. “They see it as a duty to their sellers. And not only does it drive online traffic and win more listings, quality photography solidifies your brand image, and it’s the best bet for your time and money.”

REAL Trends & Virtuance will partner to share more insights with interested agents and brokers during a free webinar about the new research to take place on October 15, 2015 at 12pm MST. Click here to register for the webinar.

Virtuance currently offers HDReal® photography and marketing services in 12 major U.S. metropolitan areas, and plans to continue its expansion into new markets across the country.

About Virtuance
Based in Denver, Virtuance was founded in 2010 and is one of the fastest growing real estate photography companies in the world. Virtuance is the creator of HDReal®, an award winning proprietary imaging system designed specifically to market real estate. Using artificially intelligent automated algorithms and highly trained HDReal®-certified photographers, Virtuance produces real estate marketing images that are proven to drive online traffic and result in conversions through more inquiries and property showings. Virtuance supports the HDReal® system with a comprehensive array of marketing tools and platforms.

About REAL Trends
REAL Trends is a privately-held publishing, consulting and communications company specializing in the residential brokerage and housing industries. REAL Trends provides a wide range of advisory services to an international clientele of local, regional and national real estate organizations. REAL Trends areas of expertise include operational analysis, valuations, merger and acquisition advisory services, technology consulting, consumer and business research, and strategic planning. Visit REAL Trends at [

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Jeff Corn
+1 (303) 482-2999 Ext: 104
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since: 11/2010
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