Wood N’ Stream Launches Boots Featuring 3M Thinsulate Platinum Insulation with X-STATIC® Permanent Odor-Control Technology

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American Outdoor Footwear Company Provides Industry-Leading Innovation with New Boot Models

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As outdoorsmen gear up for the fall and winter hunting seasons ahead, one company offers its customers innovation and durability combined with more than 60 years of experience in making some of the best outdoor footwear on the market. Wood N’ Stream has partnered with 3M to bring new permanent odor control technology to its expertly crafted footwear. Nearly half of the Wood N’ Stream line of footwear have incorporated this innovative odor control technology, which is the first of its kind in the footwear industry.

The experience that Wood N’ Stream’s footwear continues to provide is unparallelled. Both the insulated and non-insulated models feature lining made with 3M Thinsulate Platinum Insulation and an added layer of X-STATIC® permanent odor-control technology that has silver fibers in the lining. Odor-causing bacteria is permanently eliminated because of this technology, and these boots require no additional sprays or recharging.

“The release of this groundbreaking technology in our full line of boots is a true testament to our focus on innovation while still staying true to the quality standards that we established more than 60 years ago,” said Patrick Miner, president of Weinbrenner Shoe Company. “We pride ourselves on being leaders in the industry, providing new designs to our customers with a quality that they have come to know and appreciate. This addition is a first for Wood N’ Stream, incorporating totally new technology into fresh, trail-ready models with the 3M Thinsulate Platinum Insulation with X-STATIC® permanent odor-control technology.”

The company expects to release a full line of models before the end of 2015 that feature the new 3M Thinsulate Platinum Insulation with X-STATIC® permanent odor-control technology. With these new releases, customers will have a variety of boot styles to choose from, including current models that have been upgraded with 3M Thinsulate Platinum Insulation with X-STATIC® permanent odor-control technology.

Wood N’ Stream boots that will feature this new technology include the Instigator, Maniac, Gunner, Gunner X-TREAM, Survivor, Legacy, Mountain Ridge, Tundra Pac, and Wellingtons. Also beginning in 2015, the Wood N’ Stream American collection will feature eight series including the 1957 Original, Pitstop, Tradition, Grindstone, Bison, Cutthroat, Classic, Navigator, and Kangaroo.

For more information on Wood N’ Stream’s newest boot models featuring 3M Thinsulate Platinum Insulation with X-STATIC® permanent odor-control technology, please visit: http://www.woodnstream.com

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About Wood N’ Stream:
Established in 1957, Wood N’ Stream is a brand of outdoor footwear based in Merrill, Wisconsin. Wood N’ Stream offers a wide range of boots for any outdoor pursuit, with a variety of lines, including the American Heritage collection that is made in the USA, the Instinct VGS Series, ELX/LTT Series, Cold Weather Series, Flyway Series, and the new Maniac hunting line. Winning this year’s Outdoor Life Magazine Editor’s Choice Award for its Navigator Series boot, Wood N’ Stream offers proven comfort and performance technologies, including Goodyear welt construction, 3M Thinsulate Ultra Insulation, Scotchguard Defender waterproofing, Visible Gel System insole, and new 3M Thinsulate Platinum Insulation with X-STATIC® permanent odor-control technology. http://www.woodnstream.com

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Jasmine Mitchell
People Making Good PR
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