Scott McGillivray and Other Leading Experts Uncover Sleep Solutions with Mediaplanet’s “Sleep Sensitivity” Campaign

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Mediaplanet today announces distribution of its second cross-platform edition of “Sleep Sensitivity,” a campaign that will clarify the preventative measures that one can take daily to increase the quality and quantity of sleep and empower those who are experiencing a sleep disorder to actively make a change and seek help.

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We are constantly told that we need to be cautious with the amount of sleep that we get per night, yet 62 percent of American adults experience trouble sleeping at least few nights per week.

We are constantly told that we need to be cautious with the amount of sleep that we get per night, yet 62 percent of American adults experience trouble sleeping at least few nights per week. Insomnia is one of the most pervasive sleep disorders, and it can have a serious effect on a person’s health, but often times go completely undetected for years.
The print component of “Sleep Sensitivity” is distributed within today’s edition of USA Today in New York, Los Angeles and Washington DC/Baltimore, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

HGTV’s Scott McGillivray graces the cover of the print publication. In an exclusive interview on the interior, he shares tips to help you design a bedroom that will help you sleep well too. “Make sure that the design in your room is warm and inviting,” says McGillivray, adding that the space should be designated for rest and relaxation. He also addresses the importance of purchasing the right mattress, and encourages everyone to try different mattresses until finding the right one.

This campaign was made possible with the support of the American Academy of Sleep Medicine, the International Sleep Products Association, the National Safety Council, the Cleveland Clinic, the Centers for Disease Control and Prevention, the Mattress Recycling Council, the Better Sleep Council, Hall Innovations, EarlySense, SnoreLab, BedInABox.com, 4Sleep, Philip Stein, Lubovu Comfort Again, Ipnossoft, Lighting Science, Savvy Rest, Saatva and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Ilana Schulder
Ilana.schulder(at)mediaplanet(dot)com
646-979-2832

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Mediaplanet
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