Subaru Selects OEC® Collision Parts Ordering and Fulfillment Solution

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CollisionLink® chosen to facilitate national program to drive parts sales

I am excited for Subaru to launch a parts marketing program through CollisionLink because now I can offer my customers more competitive pricing and sell more Subaru OE parts.

OEConnection LLC (OEC), the parts ecommerce technology leader for original equipment manufacturers’ (OEM) distribution networks, announced today that Subaru of America has selected CollisionLink, the industry-leading online parts ordering and fulfillment solution, to power its collision parts marketing program, Subaru Genuine Wholesale Conquest. With thousands of collision repair facilities and OEM dealerships across the country already using CollisionLink, Subaru and its dealer network can now take advantage of the solution to offer competitive pricing on eligible original equipment (OE) parts against aftermarket parts to drive incremental sales. Subaru of America represents the nineteenth automotive OEM dealer network in the United States and Canada to utilize CollisionLink to facilitate collision centers parts ordering workflow and manage a nationwide parts marketing program.

“We are excited to work with Subaru of America and their dealer network to build their wholesale collision parts business,” said Jon Palazzo, OEC Vice President, National Accounts. “One of the many reasons Subaru chose OEC is because CollisionLink has the largest footprint with collision shops and dealers in the market and is the best solution available. Many Subaru dealers are already using CollisionLink and experiencing good benefits, so it is a logical next step for Subaru to launch their Genuine Wholesale Conquest parts marketing program through CollisionLink to give their dealers opportunities to sell more Subaru OE parts.”

Subaru dealers already enrolled in CollisionLink are very satisfied with the results.

“I have been using CollisionLink for more than ten years. My collision shop customers use CollisionLink regularly to send us their orders electronically because it makes order processing faster and more accurate,” said Jason Fowles, Parts Manager at Nate Wade Subaru in Salt Lake City, UT. “I am excited for Subaru to launch a parts marketing program through CollisionLink because now I can offer my customers more competitive pricing and sell more Subaru OE parts,” he added.

In early 2016, the Subaru collision parts program will be available to the entire Subaru of America dealer network of 626 dealers.

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About OEC
OEConnection (OEC) is the leading parts e-commerce technology provider for OEM distribution networks, serving over 60,000 dealership and repair customers. Customers use OEConnection solutions over 6 million times each month to market, manage and move original equipment parts, facilitating an estimated $20 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at http://www.oeconnection.com or by e-mailing Geo Money at Geo.Money(at)oeconnection(dot)com.

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Geo Money
OEConnection, LLC
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