Mesothelioma Research Organization Recognizing Awareness Day with Appearance on Today Show

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On September 26, Mesothelioma Applied Research Foundation’s volunteers appeared on Rockefeller Plaza in New York City, at the broadcast of the Today Show.

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The TV appearance spurred unprecedented activity on social media, making the 2015 Mesothelioma Awareness Day, the most successful to date.

On Saturday, September 26, the volunteers of the Mesothelioma Applied Research Foundation were featured in the Today show. All were wearing blue shirts and waved ‘Cure Meso’ signs in an effort to raise national awareness of this deadly cancer.

The Today show’s Dylan Dreyer took some time to speak with the group on-air as can be seen in the footage. The TV appearance spurred unprecedented activity on social media, making the 2015 Mesothelioma Awareness Day, the most successful to date.

For 12 years, since 2004, the Mesothelioma Applied Research Foundation (Meso Foundation) and its supporters have recognized September 26th as Mesothelioma Awareness Day. On this day, and in the weeks leading up to it, the Meso Foundation provides interested allies with several ways of becoming involved and helping the cause.

If they couldn’t attend the awareness events in New York, the Meso Foundation’s supporters were invited to wear blue and share images of themselves on social media. Those photos and other updates about Mesothelioma Awareness Day can be obtained at http://www.curemeso.org/awareness and on the organization’s Facebook page at http://www.facebook.com/curemeso.

Also on September 26th, the Meso Foundation hosted a conference at Memorial Sloan Kettering Cancer Center in New York, aimed at patients, caregivers, medical professionals, and other advocates, covering major aspects of mesothelioma treatment and research with plentiful time for Q&A from the audience.

Mesothelioma is a malignant tumor of the lining of the lung, abdomen, or heart known to be caused by exposure to asbestos. Medical experts consider it one of the most aggressive and deadly of all cancers. An estimated one-third of those who develop mesothelioma were exposed while serving in the Navy or working in shipyards.

ABOUT THE MESOTHELIOMA APPLIED RESEARCH FOUNDATION
The Meso Foundation is the only 501(c)3 non-profit organization dedicated to eradicating mesothelioma and easing the suffering caused by this cancer. The Meso Foundation actively seeks philanthropic support to fund peer-reviewed mesothelioma research; provide patient support services and education; and advocate Congress for increased federal funding for mesothelioma research. The Meso Foundation is the only non-government funder of peer reviewed scientific research to establish effective treatments for mesothelioma and, ultimately, a cure for this extremely aggressive cancer. To date, the Foundation has awarded over $9 million to research. More information is available at http://www.curemeso.org.

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Maja Belamaric
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