Soft-Lite Windows Appoints New Regional Sales Manager

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Soft-Lite Windows recently announced the appointment of David Baez as its new Southeast Regional Sales Manager/Impact Specialist, who will help make Soft-Lite's sales team even stronger and the company more dynamic in the marketplace.

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I think our dealers will find David to be very knowledgeable, particularly about hurricane protection and impact products, which will help Soft-Lite to further grow its business in Florida and other coastal states.

Soft-Lite Windows recently announced the appointment of David Baez as its new Southeast Regional Sales Manager/Impact Specialist, who will help make Soft-Lite's sales team even stronger and the company more dynamic in the marketplace. Baez's sales territory will encompass Florida, Southern Georgia and Alabama.

Baez comes to Soft-Lite with more than 15 years experience in the sales, residential construction and window industries. Most recently, Baez worked for a roofing manufacturing company, where he gained a wealth of experience growing sales revenue by acquiring new accounts, and assisting existing accounts with sales training and marketing plans to help them grow their sales.

"David has many years of successful experience in the industry, and his work ethic positively separates him from his competitors," said Tyson Schwartz, Soft-Lite Vice President of Sales and Marketing. "I think our dealers will find David to be very knowledgeable, particularly about hurricane protection and impact products, which will help Soft-Lite to further grow its business in Florida and other coastal states. We are very proud to have him represent Soft-Lite."

Soft-Lite is a vinyl replacement window and door manufacturer headquartered in Streetsboro, Ohio. The company was recently named National ENERGY STAR Partner of the Year for the second consecutive year. The company is also a multiple Crystal Achievement Award winner and is a recipient of the Friedman Corporation Customer Appreciation Award, the Window & Door Top 100 Manufacturers recognition, and the Door and Window “Companies To Watch” recognition. For more information, visit http://www.soft-lite.com.

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Melanie Thomas
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