Manthan Listed as a Sample Vendor in Gartner Hype Cycle for Emerging Technologies

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The company, a pioneer in analytics innovation, has been listed as a sample vendor in Gartner Hype Cycle for Emerging Technologies, 2015, in Advanced Analytics with Self Service Delivery*.

Manthan - Only Retail Only Analytics

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With every decision backed by insights and ready to launch, we empower businesses with the necessary firepower to provide a higher level in customer experience and delivery.

Manthan, the global leader in advanced analytics solutions, has bridged the gap between business users and data driven decision making by making advanced analytics accessible and actionable to every role in business.

Manthan has gone a step further in strengthening capabilities across diagnostic, predictive and prescriptive analytics by integrating a self service data discovery workbench in its product suites. With this feature, business users are able to explore and analyze large sets of data, identify root causes and decide on the next set of steps, without being dependent on IT. Gartner observes that the incorporation of self-service and big data discovery capabilities will improve the real-time business decision making process.

“We enable an analytics-unschooled business user to ask questions and find answers with algorithms that have mapped the query against every byte of data available to deliver the best business decision”, said Atul Jalan, CEO, Manthan

Self-service analytics is at the core of next generation business decision making. “We believe in providing answers to every business query to every business user. Manthan Analytics makes it possible as the analytics solutions we build are context aware, aligned to business processes and in tune with the customer at every step. This has helped our customers cross the bridge of actually acting on insights in real-time by adding superior strength of execution that was so far missing in their quiver”, explains Atul.

The pace of analytics adoption and rising expectation of businesses necessitates that business users are equally at ease with data scientists, math experts or domain experts when the use of advanced analytics is concerned. Manthan has incorporated intuitive, easy to use analytics capabilities, in cloud based solutions across Customer marketing, Merchandising, Supply Chain functions in retail, telecom and e-commerce.

With its advanced analytics solutions, businesses can also leverage Social Media and Digital media to ensure that the right product marketing and demand conversion strategies are executed. Using the advanced analytics solutions from Manthan, businesses are able to track and action shoppers at every stage of the buying journey, thereby adding strength and sustainability to the engagement. Marketers can now don the hats of citizen data scientists and easily analyze complex data relationships to guide their day-to-day and future strategies.

In the report, Gartner also suggests that retailers invest in advanced analytics providers that specialize in retail, with awareness that some of the most innovative solutions may come from small vendors. Manthan’s expertise in the retail arena ensures that analytics that empowers every user to analyze, decide, do can deliver the competitive edge that businesses need.

“We are bringing together multiple technologies that enable everyone with the power of analytics; thus pushing them to explore their domain deeper. With every decision backed by insights and ready to launch, we empower businesses with the necessary firepower to provide a higher level in customer experience and delivery”, concludes Atul.
About Manthan :

Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike .To see how your business can gain from analytics, visit

Reach out to Manthan on Twitter (@weareManthan), Facebook, or LinkedIn.

(*Gartner, 2015 Hype Cycle for Emerging Technologies, Betsy Burton, Mike J. Walker )
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Ajith Nayar
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