(PRWEB) October 01, 2015
John Ross, President, Promotion Retail Network and CMO, Inmar Inc., will speak at this year’s Promotion Marketing Conference for the Brand Activation Association (BAA), taking place October 5-7 at the Renaissance Westchester Hotel in West Harrison, NY. John’s presentation, “Coupons as Catalysts” is set for 8:30 a.m., Wednesday, October 7 and will look at the effect promotions have in moving shoppers to action.
In his presentation John will share data from Inmar’s Shopper Promotion Impact Report, the Inmar 2015 Shopper Behavior Study and Inmar’s latest promotion industry analysis which was released earlier this year. He will report on the current “state of promotions” and explore the factors impacting the position of coupons in the marketing mix including the accelerating use of trade promotions, changing media preferences among shoppers and the increasing demands by shoppers for more personalized engagement.
The Shopper Promotion Impact Report is a subscription-only offering from Inmar Behavioral Analytics, released quarterly and at year-end, that comprises data collected from a continuous, monthly survey of more than 2,200 shoppers who have used a coupon (paper or digital) for a grocery item in the past 24 hours. Providing explicit behavioral data -- and customizable based on client needs -- this advanced analytical offering allows for a true, contextual understanding of the direct impact that promotions have on shoppers.
For more information about the BAA Promotion Marketing Conference, click here.
Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.