Local Mattress Manufacturer to Open Factory Store in Rockford

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Beloit Mattress Company is pleased to announce that it is opening its second factory outlet in Rockford, IL. Set to open its doors on October 1.

Beloit Mattress Company is pleased to announce that it is opening its second factory outlet in Rockford, IL. Set to open its doors on October 1, the store is conveniently located across from Forest Plaza shopping center at the corner of Lexus Drive & South Trainer Road (just west of Interstate 90 & Highway 20). This new store welcomes families to shop. Kids will stay occupied at the Kid’s Corner where they will enjoy coloring books, television and Xbox while mom and dad shop.

Beloit Mattress Company is a family-owned business that has been locally handcrafting superior beds since 1929. With so many mattress options available to today’s consumers, Beloit prides itself on taking a more consultative, custom approach to the unique needs of each individual customer. Constructing each mattress by hand, one at a time, allows an unrivaled attention to detail and quality control level that’s unachievable by multinational brands.

Beloit’s mission is clear: to improve customers’ overall quality of life by providing a consistently better night’s sleep. As a family business, the employee culture is close-knit and highly collaborative. All staff members work onsite at the Wisconsin factory, with each developing a micro-level understanding of all products before ever consulting with customers. And because Beloit Mattress Company beds are only sold factory direct, customers can have confidence that they’ll never be paying extra to line the pockets of middle men between themselves and company headquarters.

Each mattress Beloit sells is covered by a unique 60-Night Comfort Assurance policy that guarantees each customer 100% satisfaction in terms of getting a consistently great night’s sleep. While other mattress companies may initially appear to make similar satisfaction guarantees, Beloit is the only company that will actually make custom adjustments to the inner design characteristics of a customer’s mattress in order to meet that customer’s exacting comfort preferences.

For over 80 years, Beloit has persevered through the gimmicks and abandoned technologies of fly-by-night mattress companies looking to capitalize on the latest trend. Each sales consultant at Beloit undergoes extensive training and stands by a time-tested “zero pressure” approach to assessing customer needs. They also understand that the purchase of a quality mattress product is an important decision for families on a budget, which is why every Beloit mattress product can be financed through a wide variety of flexible, low-interest payment plans.

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Ryan Poppie

Ryan Poppie
since: 08/2012
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Beloit Mattress Company
since: 11/2009
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