The Amnesia Tax: Upcoming Webinar Details ‘How Market Research Teams Pay The Price By Forgetting What They Know.’

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Conifer Research and KnowledgeHound team up to deliver an online presentation addressing common challenges faced by corporate research, innovation and insights professionals.

Amnesia Tax Announcement

Data and knowledge management is a challenge for many research teams. Our aim with this webinar is to share some emerging ideas and tools that will help organizations get more value from the data they already have.

Each year Fortune 500 companies spend millions of dollars and countless hours on market research initiatives. These studies, which investigate topics like brand perceptions, market share growth and user experiences, generate quantitative and qualitative data that influence strategies, product development and messaging. But based on the experiences of two Chicago-based companies, the insights from these research studies aren’t always retained, shared or applied as well as they could be — and the primary reason is that the data is not easily accessible.

In an effort to share more about how market research teams can leverage new technologies and practices to improve their knowledge management capabilities, Conifer Research and KnowledgeHound are presenting a webinar entitled “The Amnesia Tax: How Market Research Teams Pay the Price By Forgetting What They Know.” The free webinar will take place on October 20, 2015 at 1:00pm Central.

“Data and knowledge management is a challenge for many research teams,” said Brock Jones, Director of Business Development at Knowledge Hound. “Our aim with this webinar is to share some emerging ideas and tools that will help organizations get more value from data they already have.”

The webinar will demonstrate processes and technologies for retrieving, reviewing and sharing a variety of qualitative and quantitative data sets ranging from spreadsheets to rich video.

“Whether it’s accessing a quant study or an ethnographic interview, research teams are more effective when they have access to their data,” said Mike Harmon, Director of Business Development at Conifer Research. “We’re excited to discuss how to solve some real pain points that these teams have.”

Interested participants can visit to sign up for the free webinar.


About Conifer Research
Conifer Research brings practical insight to companies that wish to change and innovate. Through an ethnographic approach to research, we help our clients understand the everyday lives, experiences and needs of their customers. Conifer has deep experience in retail, consumer goods, lifestyle, financial services, healthcare, and digital products. Recent clients include BP, Kaiser Permanente, McDonald's, MillerCoors, Wrigley, and Yahoo! More information available at

About KnowledgeHound
The data retrieval and visualization tool for companies buried in piles of data – KnowledgeHound is software that helps market researchers, marketers and sales teams find, visualize and analyze quantitative and qualitative consumer research studies. KnowledgeHound believes in sharing and reusing information to reduce waste and ensures that the answers organizations need are already within arms reach. More information available at

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Mike Harmon
Conifer Research
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