Latest Figures Show Specialized Tools Help International Construction Equipment Saves 48 Percent on Printed Communications

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Just as it provides the right, specialized tools for pile driving and deep foundation work, International Construction Equipment demonstrates the importance of using the right, specialized tools for managing and executing printed communications. The latest figures released today by eLynxx Solutions show that the heavy equipment manufacturer has achieved a 48 percent savings on its printed marketing and communication materials through the first three quarters of 2015 which ended yesterday, September 30, 2015.

eLynxx software for managing and executing direct mail, point of purchase, marketing and all other print.

eLynxx Solutions provides specialized tools to help International Construction Equipment save 48 percent on printed communications.

Whatever we produce, whether it’s one of our machines, marketing literature or an instructional publication, it must be accurate, on-time and on-budget

Printed communications are not likely to immediately come to mind when heavy equipment is mentioned. However, whether it’s marketing collateral used to sell, labels and manuals used to train, or service updates used to keep machines running in top condition; printed communications are operationally critical to the manufacturers of the equipment used to build the world’s infrastructure. Naturally, as in any industry, saving money is important. But so is maintaining levels of quality, service and vendor trust. The latest figures, released today after the close of the third quarter by eLynxx Solutions, show that International Construction Equipment, the leading manufacturer of deep drilling and pile driving equipment did both in achieving a 48 percent savings on custom printing through September 30 of this year.

“When the engineers and builders of the world need specialized tools for deep foundations and bridges, they turn to ICE as the innovative leader in the industry. When we needed specialized software to manage and execute printed communications we likewise turned to the leading innovator,” said PollyAnna Cunningham, Marketing and Communications Manager at ICE. As a hands-on manager at a company where the majority of resources are deeply focused on building the best product possible for a no-nonsense clientele, Cunningham knows that efficiency, attention to detail and quality are integral to success. “Whatever we produce, whether it’s one of our machines, marketing literature or an instructional publication, it must be accurate, on-time and on-budget,” Cunningham added. Since 2007, eLynxx software has been the specialty tool that has helped ICE achieve the best possible results and the best possible price on the print it buys. Because eLynxx is neither a printer nor a vendor of printed materials, ICE retained full control over its choice of trusted vendors.

Over the course of the past eight years, ICE has achieved a commendable per-unit cost savings average of 40 percent on its purchases of custom printing of all kinds. If the numbers for the first three quarters released today are any indication, 2015 looks to be a banner year. “Just as successful, award-winning projects reinforce that choosing ICE was the best option for our clients,” Cunningham said, “the savings and efficiency that we have gained is proof that we made the best choice in specialized tools for our printed communications operations.”

To learn more about how ICE has put eLynxx to work, download the Success Story at eLynxx.com.

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eLynxx Solutions has been providing innovative products and services for helping organizations manage projects and connect with vendors of custom-produced graphic communication, direct mail, marketing materials, publications, labeling, packaging and all things print since 1975. Born, raised and still located in Chambersburg, Pennsylvania along the east coast’s graphic communications corridor connecting Washington, DC, Baltimore, Philadelphia, Pittsburgh and New York City, today’s eLynxx Solutions is a leading innovator and provider of project management software for the marketing supply chain. As a software boutique, eLynxx Solutions tailors its cloud software to fit the needs and requirements of its customers, providing the functionality of custom software with the economy of out-of-the-box solutions. eLynxx print procurement software empowers an organization’s people to work with their own vendors and strengthen their own processes to achieve better results. For more information regarding eLynxx software, please visit eLynxx.com.

For more information regarding International Construction Equipment (ICE), please visit iceusa.com.

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Rich Scotti
@elynxx
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