Lavasoft Enters Multi-Year Agreement with Avira Antivirus to Further Enhance the Capabilities of Ad-Aware Web Companion

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Avira’s Antivirus and 100 million user base will complement Lavasoft’s MURL list and Ad-Aware Web Companion

Lavasoft, makers of award-winning free antivirus and antispyware Ad-Aware, has entered into a multi-year agreement with Avira to license its new cloud-based malicious URL (MURL) and program classification service (AUC). Compatible with a user’s existing antivirus program, Ad-Aware Web Companion works with the top browsers on the market to provide complete protection against malicious web content and dangerous phishing scams.

“Frequent updates to Ad-Aware Web Companion enable us to provide the most comprehensive and effective Web protection on the market, which plays a significant role in making the Internet safer for users worldwide,” said Daniel Assouline, CEO at Lavasoft. “By partnering with Avira, we are uniquely positioned to build upon our shared technology through data mining and machine learning, further enhancing our protection against zero-day and other advanced threats.”

“When the Avira URL Cloud meets Lavasoft’s Ad-Aware, it’s win-win situation,” said Travis Witteveen, CEO of Avira. “In addition to enhancing Lavasoft’s ability to protect users from malicious websites, this deal shows the value from integrating Avira’s technological expertise into products from other leaders in the security space.”

Avira builds its own MURL lists by analyzing samples collected through automated sandboxes and the malicious sites encountered by the 100-million-users of Avira Antivirus. Avira further applies a battery of advanced heuristics in real time to assess new threats submitted to the Avira cloud.

To increase the Web protection capabilities in its Ad-Aware Web Companion, Lavasoft has an upcoming beta release, which will be followed by a public launch. In addition to its agreement with Avira, Lavasoft will continue to add third-party antivirus services to ensure users receive the world’s absolute best web protection.

For more information or to download Ad-Aware Web Companion, visit http://webcompanion.com/.

About Lavasoft
Founded in 1999, Lavasoft was born of the belief that online security and privacy should be available to everyone. Lavasoft continues to offer today award-winning free security and privacy software to protect users’ digital experiences and lives. With more than 450 million downloads, Lavasoft’s flagship product Ad-Aware has blocked and removed billions of threats, viruses, spyware and malware.

Lavasoft is a global company with operations in North America and Europe. For more information, visit http://www.lavasoft.com.

About Avira
Avira’s founding principle is to build the best security technologies in the world so that customers can use the Internet without fear. In pursuit of this mission, Avira today offers a full suite of completely free security applications for Windows, Mac, iOS and Android. Avira’s range of OEM partnerships and technology alliances has expanded the company’s reach around the globe. More than 100 million consumers and small businesses trust Avira’s award-winning detection to keep their computers, smartphones and tablets free from online threats. Established in 1986, Avira has been making the Internet safe for nearly 30 years. Visit http://www.avira.com.

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Meg Avril
Walker Sands Communications
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