Virtucom Group Partners with Riversand to Provide Content Solutions

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Companies partner to offer leading technology and services combination

Oct 1, 2015 – Riversand Technologies, a worldwide provider of Master Data Management (MDM),Product Information Management (PIM) and Data Quality solutions, today announced that Virtucom Group, a content solutions company, has joined Riversand’s Global Partner Network as a Solutions and Consulting partner.

Virtucom Group creates online product content and offers strategic guidance for multi-channel businesses. Virtucom’s online content is designed to drive sales and educate customers, and be tightly integrated with retail website capabilities such as site search, product comparison tools and cross-sell and up-sell functionality. The company’s core disciplines focus on: collection & catalog taxonomy modeling (organization of product categories, governance rule assignment and inheritance attribution for PIM and Web); product content creation (creation of unique, complete and consistent consumer-facing product descriptions); and data management (from SKU data collection to go-live). Virtucom Group provides cost-effective, end-to-end solutions to its clients.

“Riversand’s clients are increasingly asking us to solve their content creation problems as we deploy our industry-leading Multi-Domain Master Data and Product Information Management solutions,” observed Riversand’s CEO, Upen Varanasi. .“Virtucom Group offers a broad set of content creation solutions for Riversand clients and will help Riversand meet this growing market requirement.” ”As proof of our joint value proposition and partnership go-to-market strategy, Riversand and Virtucom Group have already begun to engage with a number of client accounts,” added Varanasi.

"Part of the Virtucom Group growth strategy is forging relevant, valuable and lasting channel partnerships with businesses like Riversand who run parallel with the product and service offerings in the same industries and verticals as Virtucom. We view our new partnership with Riversand to be both beneficial to our customers and consistent with our strategy to grow via quality channel partners. Riversand has demonstrated a wealth of expertise and knowledge in the MDM/PIM industry, and we hope to complement those values with a tenured and sound service set where content organization, creation and governance are concerned.” said Scott Matukas, CEO at Virtucom Group.

About Virtucom Group
Virtucom Group provides multichannel and e-commerce enterprises with full-service, end-to-end product content solutions. Virtucom Group serves retailers, distributors and suppliers and has significant category experience in sporting goods, consumer electronics, home goods, apparel, automotive, pet supplies and games as examples. Virtucom Group creates Smarter Content in support of more successful, efficient, scalable and profitable enterprise-wide digital content programs. Complete, consistent and correct content equates to increased sales, lower return rates and increased brand loyalty for our clients. For more information, please visit, call (315)-422-3100 and follow on LinkedIn @virtucomgroup.

About Riversand Technologies
Riversand Technologies, Inc. is a worldwide provider of Product Information Management (PIM), Master Data Management (MDM) and Data Quality solutions. Customers include VF Corporation, Bed Bath & Beyond, PC Connection, Schneider Electric, ESAB, Teva Pharmaceuticals, ConocoPhillips and many others. Riversand's PIM and MDM solutions allow clients to manage accurate, timely and up-to-date information through their supply chains, providing accelerated time-to-market, vendor data on-boarding, product assortment growth and an enhanced cross-channel customer experience. For more information, visit and follow @RiversandMDM on Twitter.

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