“We believe this is the best ‘bed-in-a-box’ on the market, providing our customers with choice, convenience and connection to a cause,” said Ken Murphy, president of Mattress Firm
HOUSTON (PRWEB) October 01, 2015
The Dream Bed, a new bed-in-a-box brand from Mattress Firm Holding Corp. (NASDAQ: MFRM), launches today online at dreambed.com. For every Dream Bed sold, a twin mattress will be donated to someone in need.
“We believe this is the best ‘bed-in-a-box’ on the market, providing our customers with choice, convenience and connection to a cause,” said Ken Murphy, president of Mattress Firm. “The Dream Bed is a product based on customer feedback and continued product development. We are excited to launch an extremely comfortable bed at a great value.”
The Dream Bed is available in two models – The Dream Bed Original and The Dream Bed Cool – which features a built-in cooling layer. The Dream Bed Cool will be the first temperature-cooling bed-in-a-box on the market.
Starting at $699, both versions of The Dream Bed include seven inches of high-density base foam to provide comfort and reduce motion transfer for sleep partners. The mattresses also feature one-and-a-half inches of breathable memory foam that automatically adjusts to body weight and temperature, plus a second layer of latex foam that wicks away body heat and moisture.The latex is naturally hypoallergenic, antibacterial and antimicrobial. A queen-sized Dream Bed Original costs $829 with the queen-sized Dream Bed Cool priced at $999.
“Dream Bed customers will not only sleep better on their new mattress, but they will have peace of mind knowing they helped someone in need,” added Murphy.
The Dream Bed will be donated in partnership with non-profits across the country. Local community giving events are scheduled for this fall.
Backed by a “180 Night No Nightmare Guarantee,” The Dream Bed will be delivered to most U.S. cities within two business days. In the coming year, The Dream Bed will also be available in select Mattress Firm stores.
For more information, visit dreambed.com or follow The Dream Bed on Facebook and Twitter.
About The Dream Bed
The Dream Bed is a bed-in-a-box brand with a greater purpose of improving sleeping conditions around the world with a buy one, give one model. Originated in September 2015, the brand was birthed from customer feedback and time-tested, iterative development to offer a ridiculously comfortable bed at an incredible value and a connection to a cause. The Dream Bed is a brand offered by Houston-based Mattress Firm Holding Corp. (NASDAQ: MFRM). For more information, visit dreambed.com or follow The Dream Bed on Facebook and Twitter.
About Mattress Firm Holding Corp.
With more than 2,300 company-operated and franchised stores across 41 states, Mattress Firm Holding Corp.(MFRM) has the largest geographic footprint in the United States among multi-brand mattress retailers. Founded in 1986, Houston-based MFRM is the nation's leading specialty bedding retailer with over $2.2 billion in sales over the past 12 months. MFRM, through its family of brands, including Mattress Firm and Sleep Train, offers a broad selection of both traditional and specialty mattresses, bedding accessories and other related products from leading manufacturers, including Sealy, Tempur-Pedic, Serta, Simmons, Stearns & Foster, and Hampton & Rhodes.
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