Get Up to Speed on Volvo’s World-Leading Autonomous Project at TU-Automotive Europe 2015

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TU-Automotive today confirmed the participation of Peter Hardå, Function Developer on Volvo Cars’ Drive Me Project to give the TU-Automotive Europe 2015 Conference & Exhibition (2-3 November, Stuttgart) an update on their development of self-driving cars.

The Drive Me Project is part of Volvo’s vision that no one will be seriously injured or killed in a new Volvo model by 2020. A major step towards this will be facilitated by self-driving cars which have the potential to improve traffic safety and efficiency, as well as provide drivers with the freedom to spend time different ways. To research the real life impact of self-driving vehicles, Volvo will launch 100 self-driving cars in Gothenburg 2017.

It is clear that the technical challenge of highly automated driving has to be solved to ensure that the technology is sufficiently robust and safe. However, the Drive Me Project is also addressing a whole host of secondary factors that will prove critical to the mass adoption of autonomous vehicles. At TU-Automotive Europe this November (2-3), Mr Hardå will provide the conference with a complete update on how the Project is confronting (1) societal, legal and economic factors, (2) infrastructure requirements, (3) customer expectations. See the agenda here:

Project director, Jack Palmer, said “I am very excited to welcome Volvo’s Drive Me team back to a TU-Automotive event. It is clear that Volvo Cars are one of the frontrunners in the race to put a fully functioning driverless car on the road. Mr Hardå’s presentation will combine the technical intricacies of the Project with an analysis of how self-driving cars will impact the world around us”.

TU-Automotive Europe 2015

Mr Hardå’s presentation will be part of the ADAS to Autonomous Track on Day 1 of the Conference (2nd November). He will be joined in this section of the event by the UNECE, DENSO, BMW, the European Commission and Daimler. TU-Automotive Europe will attract 1,100 of the most senior executives from the automotive and tech players in Europe. A sample list of delegates that have signed up can be found here -

Limited tickets now remain. TU-Automotive advises that those looking to attend should book as a matter of urgency to secure their seat.

The final €100 discount on passes expires Friday 2nd October. Register on the website or contact the TU-Automotive team

About Us: TU-Automotive is the reference point and communications hub for the evolving automotive technology segment as it converges with consumer electronics, mobile and IoT to re-define connectivity, mobility and autonomous use-cases. TU-Automotive provides the world’s biggest B2B connected car conferences and exhibitions, as well as industry analysis.

Jack Palmer
Project Director | TU-Automotive
7-9 Fashion Street, London, E1 6PX, UK
Office: +44 (0)20 7375 7572

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