YA Executives Play Key Roles in Top Industry Conferences

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YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced that company executives are playing key roles in the upcoming conferences of the Brand Activation Association (BAA) and Direct Marketing Association (DMA).

YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced that company executives are playing key roles in the upcoming conferences of the Brand Activation Association (BAA) and Direct Marketing Association (DMA).

YA President and CEO Chris Behrens is on the BAA board and is also co-chair of the organization’s October conference – the BAA Promotion Marketing Conference: Driving. Action. Now. The conference, which will be held on Oct. 5-7 in West Harrison, NY, will feature thought leadership from senior marketers who will highlight successful marketing programs that leverage the tools and principles of Promotion Marketing.

Additionally, Behrens worked as a curator for DMA’s DMA15 & Then conference to be held Oct. 5-6 in Boston. Behrens was also featured in the organization’s recent “GenD” anthem video.

DMA15 & Then will have more than 100 interactive education sessions, including a presentation featuring YA Vice President of Marketing, Krista Forsberg. Forsberg and other marketers will illustrate one of five personas that will help participants understand the different ways to interact with and market to all types of clients and their customers. Forsberg will showcase her “Strategic Networker” persona as a “connector.”

“Both of these conferences will have the best people in our business on hand,” said Behrens. “We’re honored to represent YA and share all of the exciting accomplishments our team has made as well as learn from those in attendance.”

About YA
For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates.

For more about YA, visit http://www.yaengage.com.

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Krista Forsberg
YA
+1 612-404-3507
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Tracy Kurschner
Kurschner Communications
612.309.3957
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