Viabl Introduces Relationship Automation To SugarCRM

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Viabl's Relationship Automation revolutionizes the way businesses manage relationships by transforming CRM data into actionable intelligence.

No longer do you have to manually dig into your CRM data to build relationships and take action.

Today, Viabl, an innovator in relationship automation software and proactive customer relationship management, announced the launch of Viabl for SugarCRM. Viabl revolutionizes the way businesses manage relationships by transforming CRM data into actionable intelligence that streamlines contact and outreach strategies for account managers and salespeople through an intuitive, proactive process known as relationship automation.

The exponential growth of the CRM market makes it apparent that businesses understand the importance of healthy relationships with customers and contacts. Enhancing the proactive functionality of CRM represents the next step in the evolution of improving business relationships.

“No longer do you have to manually dig into your CRM data to build relationships and take action,” said Josh Sweeney, the CEO of Viabl. “Viabl’s relationship automation changes the paradigm by making data actionable and providing insight into the status of customer relationships through proactive notifications.”

Recent trends have emphasized the importance of customer retention with studies finding that as much as 65 percent of the average business’s revenue comes from existing customers. This has led to an unprecedented focus on account management and customer success for businesses everywhere. For business-to-business (B2B) companies, developing strong relationships is essential for improving customer retention rates, but this can only be accomplished through meaningful, timely and recurring communication. However, as businesses accumulate more data, it becomes increasingly difficult to maintain strong relationships.

No matter the amount of data a business may have, Viabl’s relationship automation features:

  • Give account managers and salespeople the data they need to stay in touch with clients and contacts at the proper frequency.
  • Enable sales teams to maintain an appropriate cadence of touches beyond the initial phone call or demo; increasing the likelihood of closing deals and shortening the sales cycle.
  • Eliminate human error like forgetting to reach out to sales opportunities and multiple members of a sales team making contact with the same individual.

In addition to Viabl’s relationship automation functionality, SugarCRM users will benefit from Viabl’s built-in, one-click activity features that reduce the effort required to log data in SugarCRM by as much as 94 percent.

Viabl’s one-click activity functionality enables SugarCRM users to instantly:

  • Log calls and voicemail
  • Set meetings and take notes
  • Send personalized email messages

These features vastly reduce data entry, increase SugarCRM’s ease of use and improve end user adoption.

Viabl for SugarCRM is available today. Businesses with SugarCRM can begin a free 30-day trial now at http://www.viabl.com/trial.

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About Viabl

Viabl is a leader in relationship automation software and proactive customer relationship management. Through relationship automation, Viabl is dedicated to enhancing account management and sales for B2B organizations by improving business and customer relationships.

Recognizing the necessity for CRM systems to be more proactive, Viabl transforms otherwise dormant CRM data into actionable intelligence through relationship automation functionality that keeps businesses aware of the health and status of relationships with their customers and contacts.
To learn more about Viabl, visit http://www.viabl.com.

About SugarCRM

SugarCRM is a leading provider of customer relationship management (CRM) software. SugarCRM’s flexible platform and emphasis on empowering individuals to create extraordinary customer relationships, has given SugarCRM a widely-accepted reputation as being one of the most user-friendly, innovative and affordable CRM solutions on the market.

To learn more about SugarCRM, visit http://www.sugarcrm.com.

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Josh Sweeney
Viabl
+1 (678) 859-6572
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@viablrelate
since: 02/2014
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