It’s a 10 Haircare Takes Mission to Help Whip Breast Cancer to Television with Launch of October National Advertising Campaign

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Global Haircare Brand Builds Awareness Of Right Action For Women Foundation and Advanced MRI Screenings During Breast Cancer Awareness Month

It's a 10 Miracle Whipped Styling Balm

"We are using the month of October to help celebrate in Breast Cancer Awareness and drive significant consumer awareness. We ask the entire nation to help us as we aim to #whipcancer," said Carolyn Plummer, CEO of Its a 10.

It’s a 10 Haircare, the well-established line of salon-quality, multipurpose products has been a long-time supporter of and advocate for Breast Cancer Awareness and research. It’s a 10 launches today, a new television commercial spot to air nationally, timed with October Breast Cancer Awareness month to help #whipcancer.

In 2015, It’s a 10 launched their “Whipped” collection of products, in partnership with Christina Applegate’s foundation Right Action for Women. As the ONLY professional hair care line committed to donating to breast cancer research 24/7, the goal of the line is to “Whip Cancer” and help women receive advanced screening for those in need. A portion of proceeds for every Whipped product purchased is donated to RAW – all year long.

“We have worked with Christina Applegate’s foundation Right Action for Women for several years to help women receive the advanced screenings that are essential to fighting this cause,” said Carolyn Plummer, CEO of It’s a 10 Haircare. “It’s a 10 is incredibly proud to be the only salon haircare brand to make donations to cancer research all year long. However, we are using the month of October to help celebrate in Breast Cancer Awareness and drive significant consumer awareness. We ask the entire nation to help us as we aim to #whipcancer.”

It’s a 10 has developed 4 SKUs, with portions of proceeds going to Right Action for Women. Products that have launched this year include the Miracle Whipped Styling Balm, Miracle Whipped Finishing Spray and launching this month; MiraCle Whipped Shampoo and Miracle Whipped Conditioner.

“We are so thankful to the distributors, salons and consumers that have continued to support our brand over the years,” said Scott Scharg, CEO of It’s a 10 Haircare. “We now ask those same supporters to help us as we aim to increase awareness of something that has personally affected our entire organization. We are proud to make products that are not only effective – but something our consumer can feel good about purchasing to help make a difference and #whipcancer.”

It's a 10 Haircare’s new :30 and :60 second spots will air nationally on networks such as BRAVO, WE, LifetimeTV, OWN, TLC, DIY, E!, Fuse, FYI and VH1.The commercial was shot and produced by CL Production and media buy by HAVAS EDGE.

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