“20 Things Every Marketer Needs to Do to Prevent Chargebacks & Fraud” by Chargeback Gurus at the Electronic Retailing Association D2C Conference

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Free checklist available for attendees of annual direct response conference in Las Vegas.

Chargeback Gurus, the certified e-commerce chargeback and fraud prevention specialist, will be exhibiting at the annual ERA D2C show October 6-8, 2015 at Wynn Las Vegas Hotel. The event features attendees and speakers from all over the direct marketing industry, including representatives from eHarmony, Dollar Shave Club and GoDaddy. Chargeback Gurus will be located at booth #423 in the main exhibitor’s hall and will be giving away a free laminated checklist titled “20 Things Every Marketer Needs to Do to Prevent Chargebacks & Fraud”.

The checklist features such imperative tips as:

-Activate AVS (Address Verification Service) in your payment gateway
-Blacklist fraudulent orders and cross-check new orders against this list
-Build a chargeback customer database to prevent customer fraud
-Use shopping carts that are PCI compliant

Online fraud charges add up to billions of dollars each year, losing retailers $3.08 for every dollar of fraud they incurred in 2014. Losses from online banking fraud rose by 48% in 2014 compared with 2013 as consumers increasingly conducted their financial affairs on the Internet.

With Chargeback Gurus, e-commerce merchants can increase their return on investments (ROI) and protect their brand recognition. Merchants can fight and reduce chargebacks and fraud, which are major issues every one of them faces. In fact, merchants can even go out business if they don’t address these issues effectively. Chargeback Gurus help merchants by streamlining the whole process in a paperless environment, identifying vulnerabilities and risks, creating 360-degree business solutions tailor-made to protect their business.

“We don’t just fight chargebacks. We identify the root causes of chargebacks and fraud and create 360-degree bullet proof business solution to prevent online and chargeback fraud,” says Chargeback Gurus CEO Srii Srinivasan. “We protect businesses and merchants from vulnerabilities that affect their bottom line, increasing their profit margins.”

Pick up your free laminated checklist “20 Things Every Marketer Needs to Do to Prevent Fraud & Chargebacks” at Booth #423.

About Chargeback Gurus

Chargeback Gurus exists to help online merchants fight back against costly, time-consuming chargebacks—and win. We have been leading the charge against chargebacks for over 12 years including operating as an online merchant ourselves. We understand why chargebacks occur, how to prevent ecommerce fraud, how to respond to chargebacks and recover our clients’ lost revenue. Our knowledge and experience have helped us develop unique and effective strategies that minimize the incidence of chargebacks for our clients while maximizing the chances of winning chargebacks.
For more information, visit http://www.chargebackgurus.com/


Media Contact: Sara Gardner, 1-888-317-4687 ext. 702, sara(at)firecrackerpr.com

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Len Fernandes
Firecracker PR
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