WeightNot Publishes Marketing Code of Ethics

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"Thintegrity Pledge" Sets Standard for Weight Loss Industry Practice

WeightNot - weight loss and health
We want consumers to have confidence that what they see from WeightNot is always an honest and truthful representation of the services we offer and the results that are being achieved through our program.

WeightNot, a company providing therapeutic nutrition programs that result in rapid, sustainable weight loss, recently published for consumers its code of ethics in weight loss sales and marketing. The “Thintegrity Pledge” outlines the standards that WeightNot has committed to uphold in the use of testimonials, before and after pictures and weight loss claims, and in its safety and privacy practices. WeightNot has dedicated a page on its website to its ethical pledge to make it easily accessible for consumers.

“We want consumers to have confidence that what they see from WeightNot is always an honest and truthful representation of the services we offer and the results that are being achieved through our program,” said WeightNot CEO Paul Amoruso. “Against the backdrop of disappointing sales and marketing practices in the weight loss industry that can cause consumers to be appropriately distrustful, we are making explicit the ethical standards that we have maintained since our inception.”

In its Thintegrity Pledge, WeightNot promises to use only documented claims with appropriate disclaimers, accurately describe the effort required for success on its plans, provide a balanced view of the full range of factors involved in weight loss, and use only authentic and unaltered member testimonials and photographs. To further protect consumers, WeightNot also commits to making available commonly known contraindications to calorie restriction, prominently displaying billing terms, and refraining from sharing data about those who purchase from WeightNot.

The WeightNot Thintegrity Pledge can be read in its entirely at http://www.WeightNot.com/thintegrity.

About WeightNot: WeightNot is a weight loss company based in Bethesda, MD, and was founded in 2010. Since its commencement, WeightNot has changed the lives of members around the country by helping them take charge of their health. WeightNot programs help members make healthy lifestyle changes that lead to rapid and sustainable weight loss.

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Paul Amoruso
WeightNot
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Lauren Jansen
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