D4 Creative Launches Humorous New Cure Auto Insurance Campaign

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D4 Creative, one of Philadelphia’s top advertising and branding agencies, has jut launched a new awareness TV campaign for Cure Auto Insurance.

D4 Creative, one of Philadelphia’s top advertising and branding agencies, has just launched a new awareness campaign for Cure Auto Insurance. The humorous multi-platform campaign for the New Jersey-based auto firm whose mission is to provide lower cost insurance to drivers in New Jersey and Pennsylvania based on their unique common-sense and fair approach to affordable rates, is being rolled out with multiple TV spots followed by out-of-home, social media, and other tactics.

Links to the spots:

D4’s ECD Rich Wakefield explains our creative strategy, “We wanted to use humorous real life situations metaphorically to communicate driving tips that remind people to drive safely — a message that ties directly into Cure Auto’s ‘Drive Well’ tagline. When people drive well, they save money. It’s that simple.”

Kurt Shore, President of D4, adds, “Cure’s executive team, COO, Eric Poe and Marketing VP, Mike Kochnover, insisted that the audience engagement bar be kept very high, allowing D4 to create and produce spots with top tier talent and crew from Los Angeles. The campaign will absolutely compete with the much larger national insurance firms, and will continue to position Cure Auto as the leader they are in providing affordable insurance to responsible drivers.”

An interesting production note: As the campaign developed, it was clear that Cure Auto wanted a myriad of funny TV spots. So to augment the gifted writers at the agency, D4 contracted improvisational comedians from New York to brainstorm as many ideas as possible- that yielded additional spots for the campaign as well as a library of ideas for the future.

The spots were shot in LA, directed by Emmy-award winning Ray Dillman and Director of Photography, Danny Ruhlmann with a cast of LA comedic actors.

The D4 team consisted of Michael Snyder, Chief Strategy Officer; Rich Wakefield, ECD; and Sarah Schatzinger, Sr. Producer. Music was composed by Kurt Shore, President of D4.

About D4 Creative
D4 is one of the region’s most successful creative and branding advertising agencies and is located in the Manayunk section of Philadelphia. The agency is a certified Woman/Minority Business Enterprise (WMBE). Unique to the region, D4 combines a full complement of strategic, creative, design, digital and interactive, social media, and SEO/SEM/PPC professionals surrounded by robust in-house video editing, motion graphics, post-production, and audio suites. D4’s clients include McKesson, K’NEX, Cure Auto, Unilife, Metrocast/Harron Communications, Harris Tea, Gate 1 Travel, My Alarm Center, Acme-Hardesty, Sandia Laboratories, and Frontier Communications. For more information, visit our website at http://www.d4creative.com.

About Cure Auto
Cure Auto, based in New Jersey, provides affordable auto insurance to responsible drivers located in New Jersey and Pennsylvania, believing that rates should be based primarily on driving record, not on arguably discriminatory factors such as credit score, education, occupation, and home ownership. For more information, visit http://www.cure.com.

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Kurt Shore
D4 Creative
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