CaterTrax Announces New VP of Professional Services to Enhance Enterprise Capabilities

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Industry leading catering management software company, CaterTrax, brings seasoned leadership onboard to guide Professional Services team and strengthen partnerships.

Kent Michels, Vice President of Professional Services

Kent Michels joins CaterTrax as Vice President of Professional Services

Welcoming Kent to the CaterTrax family infuses a rich history of success managing very similar offerings that is proven to strengthen partnerships and allow for truly productive collaboration opportunities.

CaterTrax is proud to introduce Kent Michels as the new Vice President of Professional Services. Michels joins the leadership team with 20 years of experience in technology based client services. Michels’ strength in leadership is positioned to expand the competitive advantage the Professional Services team offers enterprise clients and partners.

“Our clients have ever-expanding expectations of CaterTrax that are increasingly more complex, detailed and critical to their operations and business strategies. We recognize that the only way we can keep pace with these accelerating expectations is with seasoned leadership over our Professional Services department. Welcoming Kent to the CaterTrax family infuses a rich history of success managing very similar offerings that is proven to strengthen partnerships and allow for truly productive collaboration opportunities. I look forward to watching Kent harness what is an already powerful Professional Services team here at CaterTrax,” said CaterTrax Chief Operating Officer, Jed Sherman.

In his role, Michels will lead the Professional Services team in delivering tailored services and managing development requests that overcome unique business challenges that can’t be achieved through the company’s standard offerings. CaterTrax aims to satisfy the needs of their clients and partners through emphasizing the service component of their business model with professional and managed services. This arsenal of services ranges from supporting various system integrations to publishing marketing content across a fleet of sites. The team offers invaluable assets to enterprise partners that can’t be achieved anywhere else. Under Michels’ guidance the team is expected to maintain and expand key services that are integral to strengthening the company’s promise and partnerships.

“I’m excited to contribute to an emerging young company that lives up to its accolades. The focus of my team will be to continue putting our clients first and building true partnerships with those we work with. The team is highly experienced and professional with a strong customer focus that drives them to demonstrate hospitality to our clients. It’s a fine example of how the investment CaterTrax makes in employees directly benefits clients and partners. The company as a whole has such an intimate understanding of the market they serve and is continuously developing the technology to best meet the needs of our clients,” said Michels.

Before joining CaterTrax, Michels fulfilled various roles in his extensive career at Element K, focusing primarily on product management and strategic partnerships. He was also the Director of Content Management Solutions at General Code where he led pre and post-sales operations. Most recently, Michels was a Senior Program Manager at Cisco Systems. His extensive leadership experience in technology focused client services is expected to serve him well in his new role.

About CaterTrax
CaterTrax is the industry leading online solution developed by hospitality professionals proven to promote, grow, manage, and sustain profitable foodservice businesses. The co-founders of CaterTrax started out with a family-owned catering business where they developed efficient processes for managing large-scale food service operations. These processes became the core of our web-based solutions platform. CaterTrax was created by passionate professionals who understand the realities of managing high volume food and hospitality businesses. Visit to learn more.

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Tamara VanNostrand
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