What sets Tracx apart from others in the industry is our data-driven foundation.
(PRWEB) October 05, 2015
Tracx Inc., the leading social business cloud for enterprises, today announced that it won a DMA Innovation Award in the Social Digital Marketing Platform category. The DMA Innovation Awards showcase the companies developing game-changing technologies and platforms that push the boundaries of what’s possible for today's marketers.
In the world of social media, there are many challenges facing enterprises and data-driven marketers. Managing all social and digital interactions centrally — across geographies, cultures, social channels — is a tremendous undertaking. Having a solution in place that is powerful enough to combine both deep social listening and analytics with intelligent publishing and engagement capabilities is a requirement for today’s marketers, as well as the enterprise as a whole. Tracx’s intelligent solution helps data-driven marketers gain real-time actionable insights to help companies build memorable brands, attract new customers, service existing ones, and intelligently interact with all key audiences in the social-enabled world.
“What sets Tracx apart from others in the industry is our data-driven foundation. Tracx gathers and analyzes massive amounts of geographic, demographic and psychographic data to deliver deep and actionable insights for our enterprise customers,” said Adi Kleiman, SVP of Product at Tracx. “We are thrilled that we won a DMA Innovation award as it is yet another wonderful validation of our solution.”
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit http://www.tracx.com.