This online marketing campaign generated a potential return on investment of over $400,000 for the program.
Roanoke, VA (PRWEB) October 06, 2015
Virtual Marketing has unveiled its latest service, a comprehensive program designed to help universities boost their online presence and recruit more students. Admission directors and deans looking to increase enrollment numbers can now take advantage of the exclusive university online marketing service from Virtual Marketing.
The internet has changed the face of college education just as it has changed the world of marketing. For traditional universities implementing online college courses, however, switching gear to broader advertising areas can be difficult. These traditional universities are accustomed to local marketing, but online strategies are necessary to get the word out about distance learning and online programs. Coupled with an ever-changing marketing landscape, many universities have struggled with low enrollment numbers in online courses due to lack of effective marketing.
Simply having a social media presence isn’t enough. Their new university data-driven marketing service offers powerful packages designed to increase online presence by honing in on search engine optimization (SEO), social media optimization (SMO), and pay per click (PPC) campaigns backed by analytics. This dynamic approach entails fine-tuning every detail of a university’s online presence, including inbound content marketing, keywords, social sharing, social content development, YouTube ads, Google Adwords, and more.
Virtual Marketing offers several plans to create customized strategies for universities. The team at Virtual Marketing works one-on-one with clients, walking them step-by-step through the process. Each client takes part in several meetings with Virtual Marketing to pinpoint their specific needs while ensuring that campaigns are remaining on-track and effective.
When universities take advantage of Virtual Marketing’s latest service, they receive a customized online dashboard that offers day-to-day analytics of their campaigns.
Virtual Marketing recently worked with a local university to boost digital marketing for an online MBA program. The campaign was highly successful, generating over 40 new applicants, with a potential return on investment of over $400,000 for the program. Virtual Marketing was later hired to conduct similar campaigns for the university’s other 22 graduate programs.
For colleges that need a boost in student recruitment, Virtual Marketing has a proven track record. Now, their university online marketing service is available to universities around the world. Admission directors and deans are invited to contact Virtual Marketing for a personalized strategy session.
The service offers a comprehensive approach to boosting online presence, and clients can even take advantage of enhanced services such as editorial calendar strategies, press release development, online media distribution, and more.
More information about the exclusive new service can be found at http://vmconnectors.com.
About Virtual Marketing
Virtual Marketing, founded in 2010, forges lasting relationships with clients by utilizing a unique blend of 15 years of experience in online marketing with nearly a half-decade of academic teaching expertise, also in the field of marketing. This intersection allows Virtual Marketing to lead with results-driven search engine optimization, social media optimization, pay per click campaigns, graphic/website design, and more.