NPI Expands Reach By Opening Office in South Africa

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Nutritional Products International continues to expand globally by establishing itself in Cape Town, South Africa.

We have proven that our Evolution of Distribution model allows companies to enter the U.S. Market swiftly and profitably, and we look forward to the application of this formula in South Africa, said Mitch Gould, CEO of NPI.

Nutritional Products International continues to expand globally by establishing itself in Cape Town, South Africa. NPI maintains its reputation as a leader in nutraceutical and cosmeceutical importation. Its presence in South Africa should significantly increase their exposure and functionality for unique position brands seeking distribution in the United States. NPI South Africa will have a fully staffed office in the heart of Cape Town’s business district and will give NPI the ability to have a direct relationship with existing and future partnerships.

“This office will give NPI a tremendous, localized feel to our customers and business relationships in South Africa,” said Mitch Gould, CEO of NPI. “This is the first of many international cities that we plan on launching and we hope to clone the success of our South African office in locations all over the world. We have proven that our Evolution of Distribution model allows companies to enter the U.S. Market swiftly and profitably, and we look forward to the application of this formula in South Africa.”

In order to generate a seamless transition, NPI has brought two of South Africa’s top professionals on board to spearhead their expansion efforts. Andre Daly & Julia Maxwell combine to bring over 40 years of relevant business experience to the NPI Team. Andre is responsible for the inception of multiple successful companies and ventures throughout his professional tenure, most notable the founding of Atka Pharma. Atka enjoyed tremendous success as it focused on the growth and globalization of numerous brands throughout South Africa, Africa and Asia. Mr. Daly was eventually able to sell his brainchild for a multi-million dollar figure, while simultaneously staying on board as the companies CEO.

“We are very excited to utilize our existing business relationships here in South Africa, as well as become a fully-functioning extension of NPI,” said Andre Daly. “We are very optimistic about the future not only on South African soil, but also in our ability to pipeline business back to the NPI headquarters in America.”

Julia Maxwell has extensive applicable knowledge throughout the pharmaceutical, nutritional and wellness industries. She has firsthand experience with the development of sales and marketing initiatives, handling key accounts, product management and training throughout South Africa. Julia founded Maximum Exposure South Africa in 2011, and has been successfully representing leading brands within the industry by managing critical retail accounts, executing retail store rollout events and strategic order placement.

“We’ve always had a great, professional experience with NPI and we are very excited to be a part of their established platform of success, said Julia Maxwell. “We are ready to hit the ground running, as we have already been able to pinpoint viable, up and coming products and companies here in South Africa.”

About Nutritional Products International (NPI):
Headquartered in Boca Raton, FL, Nutritional Products International (NPI) is a privately held company staffed with a complimentary team of marketing professionals that specializes in retail distribution of Nutraceuticals, Dietary Supplements, Functional Beverages, and Skin Care Products. NPI offers a unique proven approach for product manufacturers world wide seeking to launch or expand distribution of their products in the U.S. retail market. For more information, please visit http://www.nutricompany.com.

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Ryan Sheehy