Fountainof30.com - Fashion and Lifestyle Site Targeting Women Over 30 Launches

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The founders of popular Chicago-based fashion site, Second City Style, launch new online destination for women over 30 - FountainOf30.com

A lot has happened in our lives over the past 10 years and as we have aged beyond 30, so has our reader.

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The founders of popular Chicago-based fashion site, Second City Style, launch new online destination for women over 30 - FountainOf30.com

After 10 years of running successful fashion and beauty destination site, Second City Style founders Lauren Dimet Waters and Carol Calacci announce the introduction of their new site Fountain Of 30 dedicated to women over 30, who feel 30 - and will do whatever it takes to stay looking 30!

“A lot has happened in our lives over the past 10 years and as we have aged beyond 30, so has our reader,” commented Lauren Dimet Waters, co-founder and Editor-in-Chief of Second City Style.

“Over the course of 10 years we posted more than 18,000 articles, but we noticed our site was shifting away from being about Chicago and more about fashion and beauty for our age-group and then we thought, this is getting bigger than we are, we need to start from scratch,” said co-founder and Managing Editor Carol Calacci.

Second City Style will return to the way the site began – a comprehensive site and blog about fashion and beauty in Chicago of which there is an endless stream of content.

Fountain of 30 will be a global site focusing on anti-aging beauty and makeup tips, lifestyle, family, travel, cuisine, health and fashion trends for women over 30. It will also consist of frequently added guides on everything related to being 30+ and remaining beautiful. In addition to content, Fountain of 30 will hold events for women over 30 and the site’s followers that will feature products, gift bags and more.

“Our readers kept telling us the popular blogs and young street fashion bloggers don’t resonate or speak to them. They want to know how today’s fashion trends translate for them and what they can do to fight the good fight of growing older gracefully, while looking young, but not too young!. Women over 30 are a virtually ignored demographic and we are the ones with money to spend! Forty is the new 30 and 50 is the new 40.”

The new site can be found at: http://www.fountainof30.com

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Second City Style / Papierdoll media group consists of the sites: Secondcitystyle.com, Papierdoll.net, Thriftychick.com and Fountainof30.com. With over 10 years of online and mobile fashion publishing and coupon shopping, the group consists of sites that target an avid and engaged reader base consisting primarily of women in the 18 to 59 demographic. Headquartered in New York City, with contributors throughout the world, the group was founded in 2005, is privately held and publishes daily.

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Lauren Dimet Waters
@FountainOf30
since: 09/2015
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