Studies Show That Men Keep Their Underwear for an Average of Seven Years and Ubisububi Launches Their New Website to Help.

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Ubisububi's new website empowers men to update their underwear drawer.

Ubisububi is pleased to announce the official launch of their website - http://www.wearubi.com. Ubisububi, which is a loose translation for "wear underwear" is a newly created, curated underwear of the month club for men. Members simply advise of their desired size and style, and one of ubisububi’s "un-commandos" will send them a new pair of high quality underwear, from a different leading designer each month.

"Although today's man is certainly more discerning about their apparel, sometimes their underwear choices and the time frame in which they replace worn out pairs lack the same enthusiasm, but we're here to help! Who doesn't like getting a special package delivered each month?" said Ineke Strongman, Vice-President of Marketing for ubisububi.

The company is responding to a trend that while many men want to look better and have more options, their shopping and garment care habits can be rooted in a different era. Indeed, despite rapid growth in the men’s underwear category (IA Journal), up to 33% of men still wear their underwear at least two-days-in-a-row, according to numerous industry studies (Marks & Spencer, Mintel, Clorox).

Kevin G. of New York, NY, an ubisububi subscriber said “I consider myself a fairly normal guy. I'd obviously prefer to look good... but I'd also rather my clothes magically appear in my closet than have to go out and buy them in a store. Now, thank you very much... underwear magically appears in my mailbox. Slam Dunk!”

Ubisububi is committed to giving back. For every pair of underwear they send to a subscriber, they'll donate a pair to a child in need through non-profit partners such as “Free The Kids”, an orphanage in Haiti and UNDERWEARNESS, Inc. of Denver. Ms. Strongman also says - "This is an important component of our business and one of which we are most proud."

”We are so thankful that ubisububi believes in giving back to others less fortunate. Their partnership will allow us to make an even bigger impact, providing more underwear for children in need,” says Co-founder Koree Khongphand-Buckman.

With changing times men have many more options when it comes to style, cut, fabric, colors and patterns. ubisububi - underwear by subscription is empowering men to look good, feel good and do good!

Underwear study – UK Daily Online

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