New Preppy Clothing Brand Celebrates The Cool, Classy Side Of Life In The Midwest

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Flyover Living launches new preppy clothing line inspired by the carefree days, feel-good nights and deep-rooted tradition of the Midwest.

Flyover Living Signature and Classic Tees

Flyover Living captures the carefree life in the Midwest states

“We’ve seen the rising popularity of brands like Vineyard Vines and Southern Tide in our area, and it struck us that there wasn’t really a company like this that represented the Midwest. So, we came up with Flyover Living,” says Lila Kertz.

KIRKWOOD, MISSOURI – October 5, 2015 – Two sisters who were born and raised in a suburb of St. Louis have partnered to launch a brand featuring apparel, hats and accessories that represent the pride of living in the Midwest. The new brand, Flyover Living, can be recognized through its iconic logo symbolizing a duck on a weather vane. The idea being no matter which direction you go, it’s sure to be a feel-good day in the Flyover States.

“We’ve seen the rising popularity of preppy clothing brands like Vineyard Vines and Southern Tide in our area, and it struck us that there wasn’t really a company like this that represented the Midwest. So, we came up with Flyover Living,” says Lila Kertz, co-founder of the company. “We love that it puts a positive spin on life in our part of the country. The Midwest is the heart of the Mississippi Flyway for the nation’s waterfowl, it’s full of gorgeous landscapes, strong tradition, and remarkable people, and we believe it should be celebrated.”

Flyover Living is a preppy apparel line featuring shirts, hats, lanyards and more. The company has already garnered interest through its Instagram, Pinterest and Facebook accounts, and it will continue to get its name out through the use of brand-reps in high schools and colleges across the country. All products are available online at flyoverliving.com, and the sisters hope to offer their products in local boutiques across the Midwest states and their surrounding areas by the end of this year.

Flyover Living was created by Lila Narkiewicz-Kertz and Emily Narkiewicz-Puricelli in the summer of 2015. The sisters draw their inspiration from the Midwest way of life, built on the simple motto, “Savor carefree days and feel-good nights. Take pride in tradition and always be classy.”

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Emily Puricelli

Emily Puricelli
Flyover Living
since: 08/2015
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