PR News to Hold Measurement Conference and SEO Boot Camp on November 17-18 in Chicago; Early Bird Rates End October 23

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The conference and boot camp will focus on the latest best practices in PR measurement and their real-world applications.

PR News will hold a PR Measurement Conference on November 18 at the Hyatt Regency in Chicago, where attendees will learn the newest best practices in measuring social media engagement and tying PR to the bottom line. PR News has also developed an intensive SEO Boot Camp for PR and marketing professionals, which will take place the day before the conference also at the Hyatt Regency Chicago. Attendees will get the how-to’s from expert trainers in writing SEO-optimized and shareable press releases, building link credibility in Google, applying SEO tactics to social media and more.

At the PR Measurement Conference, you’ll hear from thought leaders at AARP, General Mills, Porter Novelli, Exelon Corp. and Paine Publishing, as they’ll walk attendees through the steps of creating a measurement dashboard all the way through to tying PR metrics to sales figures.

Register now at for these two events in Chicago. The Early Bird rate ends October 23 and government and nonprofit rates are available for the PR Measurement Conference. PR News has a hotel room block at the Hyatt Regency Chicago for $239/night. This special rate expires October 16 so book your room soon.Thanks to our sponsors, Business Wire, Carma and Paine Publishing.

Presented by the industry's most trusted PR and marketing brand, these events will fill up quickly. View the PR Measurement Conference agenda online and the sessions for the SEO Boot Camp online. For questions regarding registration, contact Jessica Placencia at To become a sponsor, contact Lindsay Silverberg at

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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