Dyn Evolves Internet Performance Space with Launch of Internet Intelligence

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Internet Intelligence Product Gives Unprecedented Control and Risk Mitigation While Operating within the Cloud

Dyn, the worldwide leader in Internet Performance, announced today general availability of Internet Intelligence (II), a SaaS-based product that provides companies with a new and unique view of the Internet by looking at performance between a company’s customers and its Internet assets. Through a consolidated single view across all Internet assets, II allows companies to accurately manage and deploy to their cloud providers, identify issues in real-time while performing root cause analysis of problems and effects and create plans for how to improve and expand their Internet infrastructure - all of which benefit the end-user experience.

“Today, every company is an Internet company. The more a business relies on the public Internet to provide the best end-user experience for its global customers, the more effective and actionable Internet monitoring is required. But the Internet is an inherently unpredictable and complex space,” said Scott Hilton, EVP, Products at Dyn. “Internet Intelligence allows companies for the first time to monitor, alert and plan for their complex Internet Infrastructure from a single platform.”

As an increasing number of companies migrate to the cloud, the ability to mitigate risk and control cloud assets with Managed DNS is becoming a business imperative. According to IDG, 87 percent of companies worldwide either currently use cloud services or plan to implement cloud technology in the near future. With wholesale adoption of cloud services the new norm, few companies have insight or control into their cloud assets.

Internet Intelligence is a vendor-agnostic SaaS offering that shows a company’s full global cloud provider, Content Delivery Network (CDN) and data centers on one dashboard, allowing IT executives to see how real-time availability, reachability, and performance issues impact their own customers. By alerting issues directly in the dashboard or via email, companies of all sizes and IT sophistication can quickly isolate and fix small issues before they become costly problems.

“Distil Networks blocks malicious bots from disrupting many of the world’s top websites. To keep companies safe, we need visibility and continuous monitoring of key peering relationships and providers that our customers use,” said Engin Akyol, CTO of Distil Networks. “Dyn’s Internet Intelligence goes beyond anything else on the market because it pinpoints the exact location of an external network issue and allows us to mitigate the situations before they become larger problems.”

For example:

> Availability — An hour of downtime costs the average business $163,000. For a large enterprise, like a consumer streaming movie service, it’s estimated that a recent 42-minute outage cost in excess of $500,000. Internet Intelligence detects outages and performance problems and directs how to reroute traffic so the effect is minimized or unnoticed for customers.

>Reachability — Just because a company’s infrastructure is reporting that it is available, this doesn’t mean that customers can reach it. Reachability - whether customers can actually reach your Internet assets - needs to be monitored. In cases where a business is using a single cloud instance, an outage or failure will have a detrimental impact on reachability - and unless businesses are monitoring their reachability and mitigating for failures, they have little choices for rerouting if a disruptive event occurs.

>Performance — Many businesses use CDNs to accelerate web page load. Amazon calculated that a slowdown of just one second can cost $1.6 billion in sales per year, 7 percent of annual revenue. Businesses need to quickly recognize Internet inefficiencies and outages to avoid accumulating latencies. II’s real-time dashboard alerts companies when routes rise above expected traffic thresholds for cloud providers, CDNs and data centers to find the root cause of the issue. For CDNs, II also ranks a company’s selected CDN against others so they can choose a better option if available.

"The recent outages at AWS East and Skype remind us that all Internet assets are vulnerable to variability, and downtime and poor performance can be very costly," said Robert Mahowald, IDC VP Cloud and SaaS. "Dyn's Internet Intelligence offerings allow companies to have constant vigilance and employ self-healing Internet Performance strategies that can mitigate the risk of the dynamic Internet."

When Internet Intelligence is combined with Dyn’s Traffic Management product for load balancing and geographic routing, companies can make changes to the routes of their traffic, allowing them to provide their customers with the best experience possible.

II is the newest product within Dyn’s Internet Intelligence product suite, which has been heavily adopted by service providers and some of the largest enterprises, like Visa, TripAdvisor and Ancestry.com.

To set up a free trial of Internet Intelligence or get more information, please visit dyn.com/internet-intelligence/.

About Dyn
Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.

Dyn is the leading Internet Performance provider to the most visited web properties in the world, as measured by the Alexa 500. Dyn delivers more brand loyalty, customer satisfaction, and increased sales from startups to Global 2000 companies and businesses in between. Dyn is Internet Performance. Delivered. Visit dyn.com for more info on how Dyn delivers.

Dyn Media Contact
Brendan Mangus | bmangus(at)dyn(dot)com | 603-296-1529

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