4Sleep Aims to Expand Sleep Solutions Through Mediaplanet’s “Sleep Sensitivity” Campaign

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Mediaplanet, in partnership with 4Sleep, announced distribution of its second cross-platform edition of “Sleep Sensitivity” on September 30.

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Sixty-two percent of American adults experience trouble sleeping at least few nights per week, which can have a serious effect on a person’s health, but often times go completely untreated for years.

This campaign clarifies the preventative measures one can take daily to increase the quality and quantity of sleep. Sixty-two percent of American adults experience trouble sleeping at least few nights per week, which can have a serious effect on a person’s health, but often times go completely untreated for years. Dedicated companies, organizations and researchers need to band together to make an impact and help those are experiencing lack of sleep or a particular sleep disorder to actively make a change and seek help.

The print component of “Sleep Sensitivity” was distributed within USA Today on September 30, in New York, Los Angeles and Washington DC/Baltimore, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “Sleep Sensitivity” was made possible with the support of 4Sleep, a company that has been designing and producing top-quality memory foam products for two decades. 4Sleep’s cutting edge technology memory foam mattress is made with four layers and a unique side edge support system to keep you comfortable and maintain the proper support for your body.

This campaign was made possible with the support of the American Academy of Sleep Medicine, the International Sleep Products Association, the Centers for Disease Control and Prevention and many more.

About 4Sleep

The 4Sleep mattress was designed to address all of the key concerns consumers have with their mattresses. 4Sleep’s mattress components keep you cool and comfortable, reduce tossing and turning, maximize the available sleep surface and give you ease of movement not found in most other mattresses no matter what they are made of. The 4Sleep mattress contains superior specialty foams that include a top temperature responsive gel memory foam layer, a second motion control layer, a third super resiliency layer and a premium foam base layer. The mattress also contains built-in side-to-side edge support so that you won’t sink, slide or roll off the mattress, a feature also not available in most mattresses. The mattress is 100 percent USA Made and CertiPur-US certified for your health and safety. To learn more about the 4Sleep mattress,click here.

4Sleep Press Contact:

David Caron
DCD Agency
dc(at)dcdagency(dot)com
678-995-3181

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:

Ilana Schulder
Senior Publisher
Ilana(dot)schulder(at)mediaplanet(dot)com
646-979-2832

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Ilana Schulder
Mediaplanet
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