Management Lessons from Wildfire Fighting and Twitter’s Impact on IPOs among Topics in New Johns Hopkins Business Research Magazine

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The fall 2015 issue of Changing Business, the twice-yearly magazine showcasing faculty research at the Johns Hopkins Carey Business School, is now available online and in print.

The fall 2015 issue of Changing Business, the twice-yearly magazine showcasing faculty research at the Johns Hopkins Carey Business School, is now available online and in print.

The cover story, “Trial by Fire,” examines a study in which Bloomberg Distinguished Professor Kathleen Sutcliffe finds that workers in various fields can benefit from the lessons that wildfire fighting offers in performing well under unpredictable circumstances. The topic is of particular timeliness as states in the Western U.S. continue to battle spreading wildfires.

In “IPOs’ Sentimental Journey on Twitter,” a relationship is shown to exist between the mood of tweets and the performance of an initial public offering. According to Assistant Professor Jim Kyung-Soo Liew, Twitter sentiment during the three-day run-up to an IPO is usually opposite to how it will unfold. The study is the first to look closely at the link between Twitter sentiment and IPO performance, the researcher says.

“From Repugnance to Tolerance” reports on findings that consideration of the financial and personal costs of transplants can alter how people view the sale of human organs. “Some people’s ideas of what’s moral and acceptable may be changed by evidence, once the costs associated with these moral positions are taken into account,” states Assistant Professor Mario Macis.

Other featured research in the new Changing Business:

  • “Where There’s A Will … Well, There’s Another Way.” “Secondary control,” with its big-picture approach that downplays bending others to one’s will, promotes well-being by enabling people to place their personal and professional experiences within the broader narrative of a lifetime. Research by Assistant Professor Erik Helzer.
  • “More Bang for the Cyber Buck.” Loyalty reward coupon programs have more impact in the often fickle world of online retail, less so at “offline” brick-and-mortar stores. Research by Assistant Professor Sanghee Lim.
  • “Fake It Till You Make It.” The use of computerized manikins appears to add an affordable and beneficial component to clinical training for nurses. Research by Professor and Vice Dean for Education Kevin Frick.

Dean Bernard T. Ferrari of the Carey Business School writes in a message at the front of the magazine: “One of the most significant ways in which Carey creates positive impact is through its faculty members’ research. Working with colleagues from Carey, from other divisions of Johns Hopkins University, and from other leading academic institutions around the world, our researchers are involved in projects that aim to achieve the twin goals of advancing the literature in their fields and advancing the well-being of people everywhere.”

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Timothy Parsons

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