Pete MacInnis of eLEND Solutions Selected to Present at the 2015 DrivingSales Executive Summit

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MacInnis’s presentation “The Connected Car Buying Experience,” co-presented with Brad Mugg of Norm Reeves Honda, was selected by auto dealers in a highly competitive process; joining an agenda with four award-wining authors and other industry experts

Pete MacInnis, CEO of eLEND Solutions, has been selected along with Brad Mugg of Norm Reeves Honda to present at the seventh annual DrivingSales Executive Summit (DSES,, the largest gathering of progressive dealer executives other than the NADA conference. MacInnis and Mugg will present “The Connected Car Buying Experience,” a topic selected by a panel of dealers in a highly competitive process - only 1 in 3 applications were accepted. MacInnis and Mugg join an agenda that includes seven keynotes from a Harvard Business School faculty member, leading search marketing and content marketing strategists, branding experts and technology visionaries, several of which are award-winning authors.

The DSES has sold out every year since inception and hosted over 1,000 attendees last year. It is unique in the industry because auto dealers determine the speakers and agenda. This year’s summit will be held Sunday, October 18 through Tuesday, October 20, 2015 at the Bellagio Las Vegas.

“The sales and finance process is destined for a big change – and dealerships agree. In fact, we recently surveyed dealers and found that 8 in 10 agree that a connected online and in-store experience will help them sell more cars faster,” said MacInnis. “This session will help explain how the days of the four-hour, disconnected sales/financing process are nearly over and help dealers understand how they can move sales and financing online – and connect it end-to-end.”

“The Connected Car Buying Experience” is fueled by emerging consumer expectations, the CFPB’s increased scrutiny, along with a sales and finance process that is plagued with inefficiencies and profit leaks. In this session, MacInnis and Mugg will present, “The Sales and Finance Process Destined for Change” and Mugg will share how norm Reeves Honda’s seamless, unified sales process has been a key to accelerated sales, faster retail transaction times and greater customer satisfaction.

“MacInnis’ presentation was chosen from a competitive group of applicants comprising some of the industry’s most innovative dealer executives and thought leaders. Clearly “The Connected Car Buying Experience” resonated with our dealer panel because it offers the kind of ahead-of-the-curve insights, actionable information, and profit-building practices that our attendees can take home and immediately implement in their dealerships,” said DrivingSales CEO and Founder, Jared Hamilton. “We are very proud to add MacInnis of eLEND Solutions to our 2015 agenda.”

For the full DrivingSales Executive Summit agenda and to register before the event sells out, go to or contact Stay tuned for DSES news as it develops on and on Participate in the conversation using #DSES15 as preparations continue throughout the year.

About eLEND Solutions:
eLEND Solutions ( is a privately held technology company whose patented platform offers integrated credit, identification and finance solutions that enable a connected buying experience for consumers and a streamlined sales and finance workflow for dealers and lenders that reduces the time to complete a vehicle purchase transaction from hours to minutes.

About DrivingSales
DrivingSales is the industry’s leading resource for automotive dealership professionals to obtain actionable insight, education and connections to advance their careers and grow their businesses in a time of unprecedented market change. Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by two thirds of franchised dealerships in North America as a resource to improve their business performance.

To learn more about the DrivingSales community, news, dealer education or performance analytics visit,, and

eLEND Solutions Contact:
Melanie Webber
mWEBB Communications
(424) 603-4340

DrivingSales Executive Summit Contact:
Christina DeVore

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mWEBB Communications
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