Palm City, Florida (PRWEB) October 14, 2015
Botanika is engaged in designing, manufacturing and selling branded prestige, luxury skin and body care products and is the owner of proprietary anti-aging formulations from the Neydharting Moor in Austria. Its skin and body care products have proprietary ingredients and formulations such as the Neydharting Moor Peat and Peat Water which are certified by the Austrian Ministry of Health as healing.
According to Statista, the global skin care market is estimated at $121 billion and one of the driving forces for this market growth is the baby boomers or “boomer consumer.” They are the most significant force in the anti-aging market segment, having more disposable income than any other segment of the population. These premium or “Boomer Consumers” are technology savvy, highly informed, intelligent, and responsive to using clinically-backed, science-based products, combining the best of nature and science.
“Our proprietary advantage to skin and body care is that we blend our healing Neydharting Peat & Peat Water together with powerful peptides and concentrated age-fighting complexes to address all the visible signs of aging in an unprecedented way” stated Dr. Dennis L. Johnson, CEO & Founder, Botanika.
“We are very excited to be leading the Botanika capital raise,” stated Andre Peschong, Managing Director of OfferBoard Securities. He went on further, “having a background in consumer products, I look for unique opportunities in growing markets where the consumers are literally searching for products that work. The skin care industry is a high growth and high margin business, driven by strong demand around the world, particularly for anti-aging products with strong performing ingredients”.
“After trading down to more affordable mass-market products, consumers have returned to premium products and continue to trade up. Companies like Botanika are set to benefit from this global trend,” stated Dennis Johnson.
Botanika launched its initial brand, Moor Skin & Body Care, based on proprietary anti-aging ingredients of Neydharting Peat and Peat water with an exclusive product collection on QVC. Cosmetic Executive Women (CEW) named Moor Skin & Body Care as the winner of their first ever QVC Beauty Quest Award. The brand proceeded to have two sellouts during initial on-air appearances. The brand expanded with an exclusive offering at The Spa at Trump International Hotel & Tower Chicago. Moor Skin & Body Care is capitalizing on its initial traction and will look to expand sales through specialty beauty retailers such as Sephora and Nordstrom, as well as a direct-to-consumer strategy through the Home Shopping Channel, QVC and online with a broad-based digital campaign.
About Botanika Research Laboratories, Inc.
Botanika Research Laboratories, Inc. specializes in the development, manufacturing and exclusive distribution of proprietary skin and body care products within the prestige, luxury class of trade. From the legendary Neydharting Moor in Austria comes Neydharting Moor Skin & Body Care products designed to repair, renew and restore skin to a vital state of youth with the proprietary Neydharting Moor Peat & Peat Water. These protected and proprietary ingredients have been certified by the Austrian Ministry of Health as healing. The product line is the best of science and nature as potent peptides and age-defying antioxidants synergistically combine with the proprietary peat and peat water. Botanika Research Laboratories, Inc. goal is global growth leveraging its knowledge and expertise in developing class leading and edge of the art skin and body care.
OfferBoard Securities is a national investment bank and broker dealer with an equity funding platform, headquartered in Princeton, New Jersey. OfferBoard Securities advises private companies raising $2 to 200 million in capital, including mergers, acquisitions, and divestitures. The OfferBoard team is backed by more than 75 years of experience from companies including Secord Market, Goldman Sachs, JP Morgan Chase Bank and the Asian Development Bank, among others. OfferBoard Securities is a member of FINRA/SIPC. To learn more about Botanika Research Laboratories on OfferBoard, please visit our website http://www.offerboard.com/bot