Online merchants who don’t make intentional and data-driven decisions about their holiday marketing strategy risk losing out on 30 percent of their annual revenue which is driven between November and December
Atlanta, GA (PRWEB) October 06, 2015
Springbot, an eCommerce marketing platform for Magento and Shopify stores, announces the launch of a 2015 Holiday Resource Workshop, a holiday-themed set of tools, tips and inspirational ideas designed to help online retailers optimize their marketing efforts to drive revenue during the most important season of the year.
According to Statista and the National Retail Federation, the holiday season accounts for around 20 percent of the retail industry’s annual sales, and can account for as much as 30 percent of an individual retailer’s total sales. To help retailers better achieve their goals, Springbot created a Holiday Resource Workshop - offering retailers essential month-by-month holiday checklists, customized email templates, as well as thought leadership blog posts with all the latest marketing trends and best practice recommendations. The full Holiday Resource Workshop is available at http://www.springbot.com/holiday-marketing-workshop/.
“Online merchants who don’t make intentional and data-driven decisions about their holiday marketing strategy risk losing out on 30 percent of their annual revenue which is driven between November and December,” said Erika Jolly Brookes, CMO of Springbot. “With free checklists, email templates, and blog posts, we’ve designed our Holiday Marketing Workshop to be a destination for making retailers’ holiday planning simpler at an already hectic time of year.”
Springbot’s 2015 Holiday Resource Workshop includes:
● Month-by-month holiday planning guides with marketing tips and tricks
● A dynamic week-by-week, day-by-day and hour-by-hour marketing countdown to Cyber Monday
● Customer email templates designed for Constant Contact and MailChimp
● Holiday blog posts featuring inspirational campaigns and marketing ideas
Last year, it was reported that retailers saw an average increase in Cyber Week revenue (Thanksgiving Day to Cyber Monday) of 15 percent when compared to 2013. In comparison, Springbot customers exceeded the industry average with an increase in revenue of 46 percent. Springbot customers also reported an average increase of 2 percent for their average order value (compared to the industry average decrease of 4 percent) and an average increase of 44 percent for their number of purchases.
With Springbot’s ability to provide purchase history, social and demographic data, customers are using that insight to implement new marketing actions like custom segmentation, abandoned shopping cart campaigns and personalization to optimize and track the consumer’s path-to-purchase.
More inspiration, tips and customer examples can be found for free in Springbot’s Holiday Resource Workshop.
Springbot delivers an eCommerce marketing platform to small and medium businesses – combining the power of marketing automation and marketing analytics to deliver its Marketing Robotics™ service. The cloud-based offering integrates with Magento and Shopify and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.). Springbot helps eCommerce merchants grow their revenue by taking smarter, data-driven marketing actions.
To learn more information about Springbot, please visit http://www.springbot.com or follow us on Twitter via @springbot.