TELEBrands, Marketing Maven, adQuadrant Marketing Executives to Lead Social Media Discussion at ERA’s D2C Convention

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Electronic Retailing Association Enlists Direct Response Marketing Experts to Speak about Leveraging Social Media to Maximize Direct Sales at D2C Masters Series in Las Vegas

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Carnett, Jolly and Prasad will demonstrate how to create, tailor, and target social media ads for the right audience to marketers.

Lindsey Carnett, CEO and President of Marketing Maven, will lead an ERA D2C Master Series session about how to drive revenue via social media marketing with panelists Warren Jolly, Founder and CEO of adQuadrant and Shail Prasad, Vice President of Marketing of TELEBrands on October 7, 2015, at 1:15 PM Pacific Time. The panel will provide C-level executives with best practices for advertising on social media channels such as Facebook, Twitter, and Pinterest to generate direct sales.

Carnett, Jolly and Prasad will demonstrate how to create, tailor, and target social media ads for the right audience to marketers. The content is designed as a general “Social Media Advertising 101” session, where attendees can learn how to measure sales, setup and sync their shopping cart to Google Analytics, and analyze conversions from social media traffic. Marketing executives will also learn how to test, recalibrate and scale their campaigns to optimize their social media advertising.

“Our DRTV marketing peers will receive a practical education in using the ever-changing social media advertising platforms to drive revenue,” said Carnett.

Carnett’s DRTV background includes telemarketing, ad agency experience, campaign analytics, PR and product marketing. Carnett also sits as the Content Committee Chair for the Electronic Retailing Association. In June 2015, she was named a Folio: Magazine 2015 Top Women in Media and featured in the Forbes Most Powerful Women Business Leader issue.

Jolly has over 15 years of digital marketing experience and is an expert at user acquisition and leveraging quantitative analysis to make qualitative decisions. He has been honored with numerous awards for entrepreneurship and innovation, including being named on the 2013 Empact100 List for Entrepreneurs Under 30.

Prasad has helped lead TELEBrands to become an established marketing power house with more than 25 years of direct marketing and operation experience. Prasad is responsible for the expansion of the scope of direct response marketing by utilizing TV, internet, social media, print, and inbound and outbound telemarketing for developing brands and generating direct sales.

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Mari Escamilla
Marketing Maven
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