TicketManager Adds Wisconsin Badgers As Latest Partner

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As the official ticket management partner for the university, TicketManager will ensure sponsors and business customers get the right guests in the best seats

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TicketManager helps businesses make those tough decisions when filtering requests around who gets to use the tickets. The end result is putting your best customers in the best seats, and, consequently, a more profitable use of tickets.

TicketManager, the choice of over 4000 companies to make sports tickets and customer events easy, has announced an exciting new partnership with the storied University of Wisconsin Athletics. In this first-year partnership, TicketManager will make it easy for companies sponsoring and attending Wisconsin Badgers events to find, buy, use, deliver, and track their sports tickets. TicketManager’ s online tools, used by globally known brands such as Coca-Cola, American Express, Wells Fargo, and Google, enable companies total control over tickets including who gets to see them, request them, and use them.

Learfield Sports and its local entity, Badger Sports Properties, secured the TicketManager relationship on behalf of the University of Wisconsin. Learfield is Wisconsin Athletics' multimedia rights holder and oversees and manages all related facets regarding its corporate partnerships.

“The University of Wisconsin and the BIG Ten Conference are terrific brands boasting some of the most forward thinking sponsors and partners,” said Tony Knopp, CEO and Founder of TicketManager. “Our job is to help these companies see just how valuable their tickets are and to give the people managing those tickets for them total control and convenience.”

Following recent strong seasons, early polls rank the University of Wisconsin football team as 18th in the nation for 2015. Add to that the fact the Badgers compete in the prestigious Big Ten conference, and will play the third-ranked University of Alabama in Arlington, Texas on Sept. 5, and the university’s football season will most certainly be a draw for corporate sports entertainment. The Badger basketball team finished second in last year’s NCAA Division I Men’s Basketball Tournament, and is currently ranked in the top 20 for 2016, so basketball tickets will also be in high demand.

“In addition to providing exciting entertainment, we’re always looking for new ways to help our sponsors succeed,” said Zach Wagner, General Manager for Badger Sports Properties. “TicketManager delivers a way for corporate partners to measure the business impact around tickets.”

Sports tickets have long been an important investment for businesses big and small, with the average corporate guest representing more than $131,000 in business to their host. However, statistics show that more than 40 percent of those tickets end up unused as they can be difficult to manage and deliver. Adding to that challenge, though companies knew they worked wonders for their bottom line, it was very difficult to prove their value. Managers had no idea of who was using their tickets and for what purpose and it led to their companies being out of compliance, and exposed to millions of dollars in corporate fines.

The choice of more than 4,000 companies around the world, including American Express, AT&T, Coca-Cola, Google, HP, MasterCard and many others, TicketManager makes tickets easy to get, easy to distribute and easy to track, all the while maintaining compliance. And TicketManager’s online and mobile applications make real-time tracking and customizable reports ultra-convenient.

The University of Wisconsin’s home football games are played at the 80,000-seat Camp Randall Stadium, and the basketball team plays its home games at the 17,000-seat Kohl Center. These exciting teams and attractive venues create the perfect settings for corporate sports entertainment, and now TicketManager makes that convenient and trackable.

“The success of Wisconsin sports means tickets will be in high demand,” added Knopp. “TicketManager helps businesses make those tough decisions when filtering requests around who gets to use the tickets. The end result is putting your best customers in the best seats, and, consequently, a more profitable use of tickets,”

About TicketManager
TicketManager is where tickets mean business. TicketManager makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.

Described as “Necessary in Business” by CNBC, TicketManager offers a variety of web and mobile products to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant with all federal, state, and local regulation without adding another layer of red-tape or confusing software.

TicketManager makes tickets available where the business user lives, whether on their mobile device, in their CRM, or through their team and venue partners. TicketManager partners with over 60 professional sports teams and venues as well as industry leading partners, Salesforce.com and Concur, to offer integrated products alongside education. The company is based in Calabasas, CA.

About Learfield Sports
Learfield Sports manages the multimedia rights for more than 100 collegiate institutions. Its rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue signage and technology systems through its owned companies. To learn more about Learfield’s history, businesses and job opportunities, visit http://www.learfieldsports.com.

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