Critical Power Supplies signals change with new brand

Share Article

Thursday 8th October 2015: Today, Critical Power Supplies, one of the UK’s leading energy and power solution providers, has unveiled its new brand.

This confident brand change reveals the future direction of the business

The brand change coincides with a number of recent business developments, including the new website, which is launched today. Building on Critical Power’s focus on offering turnkey uninterruptible power supply (UPS) solutions, the site has been simplified to reflect the three core aspects of their offering: Project Management, Supplies and Support. The new branding features a contemporary look with a distinctive colour palette, to represent the dynamic nature of the business.

Jason Koffler, Critical Power’s Founder and Managing Director said, “We are incredibly proud of what we have achieved with the business, and it is a prime time to make sure that every communication truly demonstrates what we offer. This confident brand change reveals the future direction of the business, and the single, centralised site reinforces the message that every aspect of Critical Power is centred on our customers.”

This determination to offer the very best to customers includes demonstrating Critical Power’s complete confidence in the continued reliability of their UPS systems, through extended three year warranties covering the entire UPS range. This faith in their products and services is further reflected in the new extended warranty terms on 5 and 10 year design life batteries, and a try before you buy scheme on Cyberpower UPS Solutions, based on a 30 day sale or return, on particular products.

As Jason Koffler continues, “There are so many exciting things happening at Critical Power at the moment - our new extended warranty terms on UPS and batteries, and our try before you buy scheme reflect our absolute confidence in what we do. Our priority is to lower the cost of maintenance and the overall total cost of UPS ownership for end users. With the new branding and initiatives like these, the business is ideally primed for moving forwards, while very effectively serving its growing customer base.”

The team are attending the DataCentre Expo at London Excel today, 8th October, with media appointments available. Or, just pop along and visit the stand!


Critical Power Supplies is a fast growing, innovative company at the forefront of power and energy solution provision in the UK.

Their client base spans the healthcare, IT, marine, retail and telecoms sectors and from that very first site meeting a skilled team of experts create, implement and manage value added solutions that allow businesses to run smoothly.

Critical Power Suppliers have an independent manufacturer status and their in-depth industry knowledge allows them to create bespoke and turnkey environmentally friendly packages that deliver on every level.

From uninterruptible power supplies and generators to static transfer switches, Critical Power Supplies offer peace of mind when it matters.

For more information, images and interviews contact:
Jason Koffler
Critical Power Supplies
Tel: 0800 978 8988
Email: jason(at)criticalpowersupplies(dot)

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jason Koffler

PR & Marcomms
Follow >
Critical Power Supplies Ltd
since: 09/2010
Like >
Follow us on
Visit website