Tiger Fuel Company Announces Release of First Television Commercial, “Strength is Our Fuel”

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New 60-Second Spot Created by Mountain High Media.

Tiger Fuel Company, Central Virginia’s longstanding local distributor of petroleum energy products, announces the launch of a new commercial entitled “Strength is Our Fuel.” The inspiring 60-second spot highlights the dedicated hardworking employees of the region’s only family owned and operated petroleum company, which first formed in Charlottesville in 1982.

"Tiger Fuel Company is extremely proud that it used only its employees in the making of this advertisement, and not paid talent,” said Stuart Lowry, Vice President, Sales and Marketing of Tiger Fuel Company. “Our employees really stepped up to show and convey who and what Tiger Fuel Company is about.”

The commercial, which will begin airing on local network stations immediately, was shot over three days in Charlottesville, Richmond, and Free Union, Va. It was created by Mountain High Media, a full-service advertising agency based in Charlottesville that was recently awarded the campaign .

“Strength is our fuel is a concept we created that helps the brand relate to everyday life,” said Mountain High Media’s Hilton Graham, who served as creative director and agency producer for the new spot. “It is obviously a play on words considering the offerings of Tiger Fuel, but is intended to capture the inspiration and determination that people often need when times get tough.”

As the largest local distributor of petroleum energy products, including propane gas, heating oil, and branded gasoline (to include the brands Exxon, BP, Citgo, and its own private label, EXCEL), Tiger Fuel provides heating oil and propane gas service for its customers in Charlottesville, Albemarle County, Orange, Appomattox, and Nelson County. Tiger Fuel also operates a chain of convenience stores, The Markets, in Central Virginia, a few of which feature the popular “Gourmet-to-Go” deli program.

Mountain High Media is a full-service advertising agency that was founded in 2004 and works with a diverse list of clients, including the University of Virginia School of Engineering, The United Way and Bold Rock Hard Cider. Mountain High Media will handle all creative services, media buying, and public relations for the campaign.

“We look forward to working with Mountain High as we continue to craft our brand story,” said Lowry. “During commercial production they were professionals from the word go, and visionaries when it came to conveying our brand message."

To view the commercial, visit https://vimeo.com/mountainhighmedia/tigerfuelcompany

To learn more about Tiger Fuel Company visit tigerfuel.com.

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Hannah Watson
Mountain High Media
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