The 3 Keys to Digital Publishing Success Today – Data, Monetization and Multi-Platform Publishing
San Francisco, CA (PRWEB) October 06, 2015
The Digital Publishing Innovation Summit is moving beyond publishing production and dissemination and taking a look at everything from audience development and content strategies, to monetization of media, native advertising, digital regeneration and more.
Utilizing data effectively is key to businesses everywhere. Within the digital & publishing industries the right analysis can help audience development, but also retain your readers. From here companies can develop the right content strategy and social engagement campaigns to help meet the needs of both existing, and potential audiences, whilst developing on-going relationships. Vice, National Geographic, CBS Interactive & more will be discussing just that through keynote presentations and panel sessions, addressing real case studies.
Associated Press, Perform Media, Forbes & more will be taking up the essential area of monetization. How does a company generate revenue through streams never thought possible? Publishing houses have had to capitalize on this opportunity and media companies have quickly adopted these different channels. From programmatic to native advertising, increasing efficiencies in ad buying is only raising ad spending, which can only be good for the publisher of today.
Now digital transformation has been realised, today is about embracing multi-platform publishing for media companies. Mobile is one area rapidly on the rise and its a priority for many organizations - how does the brand feel across devices? Is mobile the biggest platform for our audience? These questions will be explored by SAGE, Forbes, Penguin Random House & more, whilst also analyzing the latest technological advances and why companies must keep on top of what’s happening.
For a more complete list of speakers, presentations and registration details for the Digital Publishing Innovation Summit, San Francisco please visit: http://theinnovationenterprise.com/summits/digital-publishing-innovation-summit-2015-san-francisco
Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.