eyeQ to Debut Emotionally Responsive Digital Displays at Shopper Marketing Expo 2015

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Shopper-Aware Digital Displays Recognize and Respond to Emotion for Increased Shopper Engagement

eyeQ, Inc., the leading provider of shopper-responsive in-store displays, today announced it will debut its Emotionally Responsive Displays at Shopper Marketing Expo 2015. eyeQ has added emotional response to the various ways its technology personalizes the in-store shopping experience. eyeQ will demonstrate this new feature in Booth 120 at the Shopper Marketing Expo held October 13-15, 2015 in Minneapolis.

Expo attendees will see the displays first hand, and learn how eyeQ can help them improve shopper engagement by personalizing in-store content according to the characteristics and behaviors of each shopper. eyeQ’s devices respond to age, gender, location, frequency of visit and now emotion. Greater engagement results in a better shopping experience, greater loyalty and higher sales.

“We are very excited to demonstrate our emotionally responsive display system. It responds to expressed happiness and rewards the happy shopper. We can now create similar experiences that respond to other emotions, like sadness, anger or surprise, or even to changes in emotion,” said eyeQ founder and CEO Michael Garel. “eyeQ continues to deliver the most exciting new technologies for reinventing the in-store shopping experience and we look forward to reaction from Shopper Marketing Expo attendees.”

Intelligent solutions like eyeQ’s are critical for engaging today’s shoppers who are armed with smartphones used to personalized e-commerce experiences. Shoppers expect more from their shopping experiences than ever before. eyeQ helps brands and retailers in the brick and mortar setting compete with online options.

Emotion sensing displays that respond individually give a unique edge, a completely personal experience in-store that cannot be duplicated online. Further, the eyeQ technology empowers stores with real-time intelligence about how different types of shoppers are responding, so they can learn and iterate to make each shopper’s experience better and better.

eyeQ is a showcase company for IBM, building its solution with BlueMix, IBM’s cloud platform, and utilizing Watson, IBM’s cognitive computing system. eyeQ has presented at IBM’s Interconnect, IMPACT, Pulse and Smarter Commerce conferences and its CIO Leadership Exchange. In May 2015, eyeQ was a showcase technology at IBM’s World of Watson, called out by Steve Gold, CMO and VP of Watson Solutions, IBM, and Marc Fecker, VP of innovation from FordDirect who talked about Watson and eyeQ as tools for revolutionizing the car shopping experience.

Fecker said then, “I like to think of this as True Personalization. And in real-time. Moving away from traditional messaging based on historical transactional data and demographics and moving toward creating experiences that are improved by considering an individual’s personality and how they are feeling at that moment.”

To schedule an appointment at Shopper Marketing Expo with one of eyeQ’s experts visit: eyeq.co/sme , or contact eyeQ at info@eyeQinsights.com for a demo anytime.

About eyeQ Insights, Inc.:
Founded in 2012 and based in Austin, Texas, eyeQ enable brands and retailers to win at the shelf by providing shoppers with personalized digital experiences and producing actionable shopper insights. eyeQ’s shopper-aware touchscreen displays detect attributes such as age, gender, emotional state, return visits and more to personalize content and lift sales. A Saas solution, eyeQ’s dashboard provides a steady stream of shopper insights to measure response and determine the most effective content. eyeQ is a member of the Austin Technology Incubator, a 2014 graduate of DreamIt Ventures, and a founding member of the Future of Privacy Forum. For more information please visit http://www.eyeqinsights.com.

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Laura Beck
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