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Minerco’s Athena Brands Places VitaminFIZZ in Stater Bros. Markets
  • USA - English


News provided by

Spelling Communications

Oct 07, 2015, 09:45 ET

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Houston, TX (PRWEB) October 07, 2015 -- HOUSTON, October 7, 2015 – Athena Brands, Inc.(Athena) a subsidiary of Minerco, Inc. (OTC:MINED), announced that Athena has received an initial order for its functional sparkling water line, VitaminFIZZ®, from Stater Bros. Markets and delivered the initial order to Stater Bros. locations this week. VitaminFIZZ is scheduled to be on shelves at all 168 Stater Bros. Southern California locations this month.

This key account was placed by Advantage Sales & Marketing, in conjunction with Avanzar Sales & Distribution, a subsidiary of Athena, who will also service the account. Stater Bros. Markets is based in San Bernardino, CA, with locations found throughout Southern California. Although concentrated in San Bernardino and Riverside counties, many Stater Bros. locations exist in Los Angeles and Orange counties with a few being in San Diego County and Kern counties.

"We are very eager to see VitaminFIZZ in Stater Bros. and to do business with a company with such high regard for the communities it serves. Stater Bros. is a key account for VitaminFIZZ and marks yet another milestone for the brand in accomplishing widespread acceptance," says V. Scott Vanis, Minerco's Chairman and CEO. "With our refreshing, enhanced and healthful sparkling waters in every Stater Bros. location, VitaminFIZZ has been successfully placed in virtually every targeted key account in Southern California. We have achieved many milestones up to this point, and we are confident our recent corporate restructuring and acquisition of 100% of VitaminFIZZ will be instrumental in our continued growth and expansion in both strategic scope and market penetration.”

About Stater Bros. Markets

Stater Bros. Markets was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County. The Company currently operates 168 Supermarkets, and there are approximately 18,000 members of the Stater Bros. Supermarket Family. Since 2008, Stater Bros. Markets and Stater Bros. Charities have contributed more than $75 million in food and funds to local Southern California communities. Stater Bros. Markets was recently rated the “Best and Freshest Full Service Supermarket Chain in Southern California” by a leading national consumer magazine. For more information, go to http://www.staterbros.com.

About VitaminFIZZ®

VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. VitaminFIZZ comes in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Currently, VitaminFIZZ can be found in over 2,000 locations within the Southern California, NYC metro, Las Vegas and London markets as well as online at http://www.amazon.com.

Learn more and sign up for contest offerings at:

http://www.vitamin-fizz.com
http://www.twitter.com/vitaminfizz
http://www.facebook.com/drinkvitaminfizz
http://www.instagram.com/vitaminfizz

About Minerco, Inc.

Minerco, Inc. (OTC:MINED) is an emerging growth company specializing in the food and beverage industry. Its portfolio includes Athena Brands, Inc., The Herbal Collection™ and Coffee Boost™. Athena Brands, Inc. is a specialty beverage company that develops, produces, markets and distributes a diversified collection of forward-thinking, enhanced and healthful consumer brands. The Athena Brands portfolio includes Avanzar Sales & Distribution, LLC, VitaminFIZZ®, Vitamin Creamer® and Island Style™. http://www.minerco.com

Public Disclosure

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minerco.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.

###

Jason Grimley, Spelling Communications, +1 3233098714, [email protected]

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